We are looking for a Planning Manager who not only a strong strategic thinker, capable of leading integrated communication planning and inspiring creative solutions to deliver impactful campaigns, but also has a genuine ambition to develop new methodologies and go deeper into data-driven insights — turning data into actionable, innovative solutions that advance both our clients’ business and Mango Digital’s planning practice.

ROLES & RESPONSIBILITIES

1. PLANNING

Planning Capability:

• Take the lead overall Planning stages (IMC and Social), and balance the creative side of the advertising agency and the business side of the client side.
• Come up with communication plans to support and help clients enhance their business performance. Mango’s communication solutions don’t play alone as a specific plan of PR, Activation, or Digital Advertising, the Planning Manager should be able to integrate communication plans but lead by digital.
• Put down directions for approach and guide the creative team/account team by creative brief. Fine-tune to match with the agreed approach. Consolidate deck and lead presentation.
• Overview and set up the effective KPIs for projects.
• Consult clients on the ways for successful communication methods by communication plan.
• Review and report campaigns to clients and take key learning for the next campaigns/plans.
• Guide and lead case study submissions for Mango Digital for Advertising Awards.

Data & Analytic Capability: 

• Understand YouNet Group products: Social listening tool to collaborate effectively with the Data Analyst & Social team.
• Connect and work closely with Buzzmetrics, YouNet Media for the approach‘s proven data and consumer insights from social reports if any.
• Conduct the research queries to get more relevant insights for cracking the brief to solve clients’ problems.

Methodology Development:

• Collaborate with Vice Managing Director to work with internal stakeholders to build up new methodology including a tailored dashboard.
• Package the new creative methodology of Mango Digital and apply this method to communication plans to deliver results-driven marketing solutions for our clients.

2. LEADERSHIP

• Deliver training and coaching to team members/company to enhance planning skills and knowledge.
• Build up good collaborative attitudes with other departments and solve everyone’s difficulties; listen to team members‘ difficulties and motivate them; give recognition for good performance as well as managing poor performance.

3. MANAGEMENT

• Work with MD/ Vice MD to optimize the working process for the Planning department (a collaboration between the Strategic Planning and Data Analytics team), execute, and QC.
• Work with MD/ Vice MD to improve methodology and products/services of the company 
• Work with MD/ Vice MD to improve organizational structure and develop new business direction if any.

Work collaboratively with other teams, including:

• Internal team: Account, Creative, Social and Media.
• Internal company in YouNet Group: Marketing Service (YouNet AM, Fanscom), Social Intelligence (Buzzmetrics, YouNet Media), Ecommerce Intelligence (YouNet ECI).

Report to: Managing Director

Promotion: To be discussed (based on current position)

REQUIREMENTS

Knowledge:

• Experience in many industries such as FMCG, dairy, insurance, electronics, home appliances, etc.
• Experience in building Brand and support Marketing strategy for Clients following popular marketing models to support business performance.

Skills:

• Presentation skills
• Be able to read & understand Social Listening Reports and apply in the planning stage
• Be able to ensure the quality of campaigns from concept can be fully delivered in execution phases
• Strong leadership & people management skills
• Working under ‘agency side‘ pressure
• Collaborative in teamwork
• Proactive and solution-driven
• Flexible and sustainable

Experience:

• At least 5 years of experience in planning roles
• IMC Strategy Planning/Social Strategy Planning

Personality:

• Entrepreneurship mindset
• Love to explore 
• High sense of judgment & responsibility
• Possesses a high level of reliability, integrity, and personal ethics.