JOB DESCRIPTION:

Marketing Communication Budget Planning and Management

• Lead 360° communication campaigns from ideation to execution and performance tracking.
• Develop and execute brand communication strategies to strengthen brand equity, brand awareness, and consumer engagement.
• Develop and manage annual and campaign-based marketing communication budgets, ensuring alignment with brand strategy and business objectives.
• Collaborate closely with relevant departments, including Brand, Sales, Trade, Digital, and other stakeholders, to identify communication needs and allocate budgets effectively.
• Monitor budget utilization and evaluate the return on investment (ROI) of communication campaigns.

Market Research

• Monitor and analyze competitors’ communication and promotional activities to provide early warnings and recommend appropriate counterstrategies.
• Coordinate market research and consumer research activities to gather insights that support brand and communication strategies.
• Work with market research agencies to measure brand health, brand awareness, brand preference, and campaign effectiveness.

Campaign Planning Based on Brand Direction and Core Messaging

• Develop annual, quarterly, and campaign-based communication plans aligned with brand strategy and key messaging.
• Provide content direction and communication strategies for social media channels, including posting schedules, content themes, and platform-specific formats.
• Monitor campaign performance and make timely adjustments to optimize effectiveness.
• Allocate communication budgets according to the approved plan and manage KPIs for each campaign.

Digital and Integrated Campaign Management

• Coordinate and supervise communication campaigns across digital and offline platforms, ensuring consistency and effectiveness.
• Manage, evaluate, and work closely with agencies and external partners to ensure campaigns are executed in line with strategic direction and quality standards.
• Lead and manage the internal team in advising, developing, and implementing communication plans for multiple campaigns.
• Support sales growth through communication activities aligned with business objectives.

Reporting and Analysis

• Prepare weekly and monthly communication activity reports.
• Prepare and develop the annual communication plan and performance report.  

JOB REQUIREMENTS:

• Bachelor’s degree in Marketing, Communications, Advertising, or a related field.
• Minimum of 5 years of experience in marketing communications, brand communications, or integrated marketing planning, preferably in the FMCG / Consumer Goods industry.
• At least 2 years of experience in team management.
• Proven experience in executing multi-channel campaigns across both traditional and digital channels.
• Strong planning, stakeholder management, budget management, and agency management skills.
• Proactive, adaptable, and able to work effectively under tight deadlines.
• Passionate about creativity and eager to learn in the marketing field.

BENEFITS:

• Salary: Fixed salary from 40 million VND/month (negotiable based on capability).
• 13th-month salary and salary review once a year.
• Participation in social insurance and other public holiday/Tet leave benefits.
• Join annual activities, company trips, vacations, year-end gala, team building events, and other activities organized by the team.
• Young, dynamic, creative, and enthusiastic working environment with opportunities to learn, receive guidance, and develop through a clear career advancement path.

CONTACT:

• Please send your CV and portfolio via AdJob
• Office Address: 217 Nguyen Van Thu Street, Da Kao Ward, District 1