JOB DESCRIPTION:

Marketing Communication Budget Planning and Management for the Brand

• Responsible for developing and managing the annual and campaign-based marketing communication budget, ensuring alignment with the brand strategy and the company’s business objectives.
• Collaborate closely with relevant departments (Brand, Sales, Trade, Digital, etc.) to identify communication needs and allocate budgets effectively, optimizing costs and resources.
• Monitor budget utilization and evaluate the return on investment (ROI) of communication campaigns.

Market Research

• Regularly monitor and analyze competitors’ communication and promotional activities to provide early warnings and recommend appropriate counterstrategies.
• Direct and coordinate market research and consumer research activities to gather insights that support brand and communication strategies.
• Work with market research agencies to measure brand health (Brand Health Tracking), brand awareness, brand preference, and campaign effectiveness.

Develop Campaign Plans Based on Brand Direction and Core Messaging

• Develop overall communication plans on an annual, quarterly, and campaign basis, aligned with the brand strategy and key messaging.
• Provide content direction and communication strategies for social media channels, including posting schedules, content themes, and formats tailored to each platform. Monitor performance and make timely adjustments to optimize effectiveness.
• Allocate communication budgets according to the plan and manage KPIs for each campaign.

Manage Communication Campaigns on Digital Platforms

• Coordinate and supervise communication campaigns across both digital and offline platforms, ensuring consistency and effectiveness.
• Manage, evaluate, and work closely with agencies to ensure campaigns are executed in line with strategic direction and meet quality standards.
• Lead and manage the internal team in advising, developing, and implementing communication plans for multiple campaigns. Support sales growth through communication activities aligned with business objectives. 

Reporting and Analysis

• Prepare detailed weekly and monthly communication activity reports.
• Prepare and develop the annual communication plan and report. 

JOB REQUIREMENTS:

• Bachelor’s degree in Marketing, Communications, Advertising, or a related field.
• Minimum of 3 years of experience in marketing or communications, preferably in the fast-moving consumer goods (FMCG)Office Address: 217 Nguyen Van Thu Street, Da Kao Ward, District 1 industry.
• Proven experience in executing multi-channel campaigns (both traditional and digital).
• Proactive, adaptable, and able to work effectively under tight deadlines.
• Passionate about creativity and eager to learn in the marketing field.

BENEFITS:

• Salary: Fixed salary from 14 million VND/month (negotiable based on capability).
• 13th-month salary and salary review once a year.
• Participation in social insurance and other public holiday/Tet leave benefits.
• Join annual activities, company trips, vacations, year-end gala, team building events, and other activities organized by the team.
• Young, dynamic, creative, and enthusiastic working environment with opportunities to learn, receive guidance, and develop through a clear career advancement path.

CONTACT:

• Please send your CV and portfolio via AdJob
• Office Address: 217 Nguyen Van Thu Street, Da Kao Ward, District 1