Job Description

You're not just a writer — you're the storyteller who brings IMC campaigns to life and transforms briefs into breakthrough ideas.

Key Responsibilities

Creative Concept Development

• Participate in brainstorming sessions and contribute to the development of creative concepts and big ideas for IMC and Digital Marketing campaigns.

Multi-Channel Content Creation

• Create a wide range of content, including taglines, headlines, video scripts (TVCs, viral videos), PR articles, and engaging social media content across multiple platforms.

Content Quality Control

• Ensure all content aligns with brand guidelines, tone of voice, and campaign objectives while maintaining high-quality standards across assigned projects.

Pitching & Proposal Support

• Support proposal development and present creative ideas and campaign concepts to clients.

Mentoring & Team Development

• Guide, mentor, and review the work of Junior Content Creators and Interns to help elevate team performance and creative output.

What We're Looking For

Experience

• Minimum 3–4 years of experience working in Digital Agencies, IMC Agencies, or similar creative environments.

Mindset

• Strong visual thinking ability and the capability to collaborate effectively with Designers, Art Directors, and Creative teams.

Skills

• Excellent writing skills across various styles and formats, from concise and impactful copy to emotional and storytelling-driven content.
• Deep understanding of consumer insights and digital audience behavior across online platforms.

Attitude

• Able to thrive in a fast-paced environment with tight deadlines.
• Proactive, detail-oriented, and committed to refining content until the highest quality is achieved.

Requirements

• At least 2 years of experience as a Content Creator, Copywriter, Creative Writer, or in a similar role.
• Previous Agency experience is highly preferred.
• Strong time management, organizational, and teamwork skills.
• High sense of responsibility, attention to detail, and ability to work under pressure while meeting deadlines.
• Ability to inspire others and effectively communicate creative ideas within project teams.
• Familiarity with AI tools and the ability to integrate AI into daily content creation workflows.
• Excellent communication and presentation skills.