JOB DESCRIPTION

1. CREATIVE & PLANNING – Campaign-driven creative mindset

• Take the lead as a Creative Copywriter in developing concepts and content directions for digital communication campaigns.
• Collaborate closely with the team to build compelling proposals for pitching, including key messages, campaign taglines, key asset ideas, content directions, content pillars, demo posts, article outlines and KOL/ community ideas.
• Propose tailored creative solutions aligned with brand objectives and campaign KPIs.
• Understand different platform behaviors and audience insights to craft relevant and engaging content strategies.

2. EXECUTION – Cross-platform content creation

• Plan and produce content for digital platforms such as Facebook, TikTok, YouTube, Zalo and more.
• Execute various content formats: social media posts, video scripts, ad copies, KOL and community viral content.
• Work seamlessly with the Design, Media and Production teams to ensure quality and consistency across campaign touchpoints.
• Continuously optimize content to improve results and reach campaign objectives.

3. INSIGHTS & TRENDS – Market and audience sensitivity 

• Stay on top of social and cultural trends, user behavior and platform algorithm changes to deliver timely, trend-based content.
• Contribute ideas and creative tactics based on real-time data and industry movements.
• Oversee content quality from freelancers, KOLs and community partners.
• Maintain a solution-oriented mindset and uphold a client-first approach in execution and team collaboration.

REQUIREMENTS

• Minimum 3 years of experience as a Content Creator or Copywriter in a digital/creative agency.
• Proven ability to conceptualize and execute content across platforms from ideation to delivery.
• Strong experience in pitching campaigns and developing creative proposals.
• Excellent writing skills – versatile in tone and format, from short-form social posts to long-form storytelling.
• Deep understanding of the digital ecosystem and major social media platforms in Vietnam.
• Experience with life insurance brands or campaigns is a strong plus.
• Strong organizational and time-management skills with a proactive attitude.
• Highly responsible, adaptable, and result-driven, with a growth mindset.

Why should you apply for Blueseed ?

• Competitive salary 
• Quarterly Incentives according business result and performance working 
• Adjust salary annually 
• Join in teambuilding, the birthday of employee monthly, year-end party, the birthday of company…
• Feel safe with premium Health insurance policies after 1-year working
• Contribute your opinion and be valued by management and colleagues
• Be recognized (via career enhancement) for your working dedication and achievements
• Enjoy modern working facilities
• Light snacks available to all staff every day
• Succeed as part of a young, motivated and successful team

Talent Acquisition: Ms. Dung