Roles & Responsibilities

As a Senior Social Media Executive in Social Lab team, you will take the wheel in planning and executing social media performance for all channels such as YouTube, Facebook, TikTok, Instagram, etc.

SOCIAL MEDIA PLANNING & CREATION:

• Understand creative direction and be able to provide content direction for social channels on various platforms to deliver the campaign message successfully.
• Plan and execute social content calendar (owned channel, social outreach channel) ensuring social content is engaging, and consistent with the brand’s guidelines and campaign message.
• Work closely with the Planning team on the development of social media strategies (Owned Channel and Social Outreach), tactics, and content direction.
• Collaborate with Creative to ensure the best deliverable to the clients.

SOCIAL MEDIA PERFORMANCE:

• Deliver all types of performance evaluations, tracking, and reports on campaign/ weekly/ monthly basics by channel: Owned channels, Social Out-reach channels; by type (Content, Creative, Community, Competitor, Campaign, etc.) to evaluate the performance of brands on social media and suggest solutions to improve the campaigns.
• Research and analyze social media trends, ad revenue, and visitor data in campaign by-campaign to improve the brand’s social media performance and the efficacy of their campaigns.

COMMUNITY & ADVOCACY MANAGEMENT:

• Initiate creation, conception, and presentation of community & advocacy strategy.
• In charge of community and advocacy management scope.

Candidate Profile

We would like to hear from those who have:

• About 4 years of experience in directly executing social campaigns (client or agency).
• Deep knowledge of social nature, social planning, and social media performance.
• Excellent grasp of social media metrics and best practices.
• Strong analytical, planning, organizational, problem-solving, and critical thinking skills.
• Good sense of social content and social trends.
• Operate with discipline ensuring timely deliverables.
• Ability to meet project KPI.
• High attention to detail, careful, hard-working.
• Effectiveness of team collaboration.
• Excellent verbal, written, and presentation skills.