I.  JOB DESCRIPTION

1. Core Responsibilities (50%)

-       Generate and develop creative advertising and communication ideas.

-       Work closely with the Account, Planning, and Creative teams to ensure that creative outputs align with client briefs and expectations.

-       Propose and present ideas directly to clients.

-       Draft slogans, taglines, ad copy, video scripts, and other campaign-related content.

2. Research & Development (30%)

-       Conduct research to deeply understand products, services, industries, and target consumers.

-       Stay updated with creative trends, writing styles, and cultural insights.

-       Mentor and provide guidance to junior copywriters, trainees, or interns.

3. Additional Responsibilities (20%)

-       Participate in client meetings to understand creative needs and project goals.

-       Contribute to internal creative activities, including team brainstorming, internal design needs, and organizing workshops or training sessions.

II. REQUIREMENTS

-       Bachelor's degree in Marketing, Communications, Journalism, Literature, or related fields.

-       2–3 years of experience in advertising, PR, or marketing, ideally in a digital agency.

-       Strong writing skills with the ability to emotionally engage and influence readers.

-       Solid knowledge of social trends, digital marketing channels, and consumer behavior.

-       Strong understanding of client needs from both product and business/communication goal perspectives.

-       Ability to work independently and collaboratively with a high level of creativity and initiative.

-       Capable of developing big campaign ideas and turning them into executable actions and content.

-       Strong presentation and persuasive communication skills.

-       Leadership abilities to guide team members toward a unified creative direction.

-       Ability to manage multiple projects simultaneously (up to 3 at a time).

-       Fluent in both Vietnamese and English, with strong language proficiency in writing and editing.

-       Culturally aware with a strong grasp of social contexts and trends.

-       Exceptional storytelling, ideation, and semantic analysis skills.

-       Versatile in tone, style, and writing approaches for different audiences and platforms.

Plus Points

●      Hands-on experience as a content creator (e.g., social media, short-form videos, branded content).

●      Experience managing content execution workflows, including working with designers, editors, or production teams to deliver assets on time

●      Familiarity with content calendars, performance-based content planning, or brand storytelling on social- first platforms (TikTok, Instagram, YouTube Shorts, etc.).

III/ POLICY AND BENEFITS :

-       Salary          : Negotiation.

-       Other            : As policy