Job Summary:

Maybi Fashion is seeking a highly skilled Digital Performance Specialist with significant experience in managing and optimizing digital marketing strategies on e-commerce platforms (Shopee, Lazada, Tiki, etc.) and social media channels ( Facebook, TikTok, Zalo, and Google,..). This role is critical in driving our online sales and brand awareness, ensuring that our fashion products reach the right audience effectively and efficiently.

Key Responsibilities:

o Develop and manage advertising campaigns on E-commerce platforms (Shopee, Lazada, Tiki,...) and digital channels like Facebook, TikTok, Zalo, and Google.

o Allocate and manage advertising budgets across E-commerce platforms and digital channels efficiently.

o Ensure campaigns achieve set KPIs.

o Continuously monitor and optimize campaigns in real-time to maximize ROI and conversion rates.

o Collect and analyze data from campaigns across E-commerce and digital platforms, focusing on key metrics like CPC, CPA, and conversion rates.

o Provide detailed performance reports with actionable insights and recommendations for campaign improvements.

o Conduct market research and analyze consumer behavior to identify trends and opportunities for campaign optimization.

o Propose and implement new strategies to enhance brand presence and market share across E-commerce and digital channels.

o Set up, manage, and optimize advertising accounts on E-commerce platforms, Facebook, TikTok, Zalo, and Google.

o Handle issues related to advertising policies, ensuring compliance with platform guidelines.

o Collaborate with marketing, content, and design teams to create engaging ad content aligned with brand objectives.

o And other tasks as assigned by Line Manager.

Requirements:

o Bachelor's Degree in Marketing, Digital Marketing, or other related fields.

o At least 3 years of experience in performance marketing, with a strong focus on e-commerce.

o Previous experience in the fashion or retail industry is a strong advantage.

o Proficiency in E-commerce advertising platforms (Shopee, Lazada, Tiki,...) and digital tools like Google Analytics, and Facebook Analytics.

o Excellent budget management and optimization skills.

o Strong ability to work independently and as part of a team, with effective communication skills.

o Strategic thinking and quick problem-solving abilities.