RESPONSIBILITIES

PLANNING & CREATION (20%)

• Work closely with the Internal team (Planning, Creative & Account) on the development of social media strategies,, tactics, and content direction, ensuring alignment with brand objectives and audience preferences across multiple platforms
• Stay updated on industry trends and competitor activities, incorporating insights into social engagement initiatives
• Plan and allocate budget, outcome, seeding, vendor,... based on client‘s brief

EXECUTION (80%)

• Take responsibility for executing social media outreach campaigns (in proactively spotting, collaborating with influencers, community partners, and neutralization suppliers), ensuring adherence to timelines, budgets, and quality standards.
• Deliver all types of performance evaluations, tracking, and reports on campaign/ weekly/ monthly basics by channel: Owned channels, Social Out-reach channels, Influencer channels; by type (Content, Creative, Community, Competitor, Campaign, etc.) to evaluate the performance of brands on social media and suggest solutions to improve the campaigns
• Research and analyze social media trends, visitor data in campaign by-campaign to improve the brand’s social media performance and the efficacy of their campaigns
• Initiate creation, conception, and presentation of community & advocacy strategy
• Foster and maintain strong relationships with suppliers and influencers to enhance long-term collaboration efficiency and cost optimization for the company.

REQUIREMENTS

• At least 1-2 years of experience in directly executing social/ influencer campaigns at social agency
• Deep knowledge of social nature, social planning, and social media performance
• Good sense of social content and social trends and Influencer industry as well
• Strong problem-solving, organizational, communication and critical thinking skills
• Open-mindset, listening & “can do” attitude
• Good at dealing with KOL/vendor
• High attention to detail, careful and operate with discipline ensuring timely deliverables
• Effectiveness of team collaboration
• Excellent verbal, written, and presentation skills