Senior Creative Planner (BTL/Events/Activation)

Inspike - PG Group
Senior
Strategic Planning
Full-Time
Hồ Chí Minh
11 Huynh Tinh Cua, Xuan Hoa Ward, HCMC
04/06/2026 - 30/06/2026
3 - 5 years experience
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About us
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Inspike, since 2019, is a Creative Experiential Marketing Agency for a full range of product categories, especially Beverages, Electronics, E-commerce, Beauty, E-commerce, Construction, FMCG, and more. We can assure you of a diversified experience in your working path.
From creative to production,
from planning to execution,
from exclusive luxury events to the biggest outdoor concerts in Vietnam,
from impactful real experiences to the most innovative performing technology in the world,...
we have gone through all and are continuing to explore by embracing our core strengths: Creativity, Innovation and Teamwork.
The biggest achievement that we have obtained: The Unity in a progressive and energetic working environment.
The most valuable asset that we have developed: The People with a never-stop improving spirit.
The most successful project that we have completed: The Experience with bigger & bigger impact.
To complete the mission of connecting more brands with their right target audiences in the most engaging and effective ways, we need to have more hands, hearts, and brains.
Legato needs You to lead the waves of success together.

Thành lập từ năm 2019, Inspike được biết đến là một Công ty Marketing Trải nghiệm Sáng tạo (Creative Experiential Marketing) chuyên tâm mang những trải nghiệm thực tế mới mẻ và độc đáo cho khách hàng.
Với thế mạnh là một trong những đơn vị đầu ngành chuyên cung cấp các Giải pháp công nghệ sáng tạo và Giải pháp trải nghiệm phức hợp, cùng những điểm mạnh cốt lõi Dũng Cảm - Kết Nối - Sáng Tạo, với tinh thần Cầu Tiến - Tin Cậy - Không Ngừng Đổi Mới, Inspike Group đã và đang thực hiện thành công nhiều dự án lớn ở đa dạng ngành hàng sản phẩm như: Đồ uống, Điện tử, Thương mại điện tử, Làm đẹp, Hàng tiêu dùng nhanh, v.v…
Ngoài ra, việc hợp tác và đồng hành với nhiều nhãn hàng lớn như Heineken, Tiger, Amazon, Honda, Mitsubishi,,... đã tạo nên vị thế của Inspike Group trong ngành và là minh chứng đẳng cấp chất lượng trải nghiệm “made-by-Inspike”.
Từ ý tưởng sáng tạo đến quá trình sản xuất.
Từ những kế hoạch được xây dựng đến những khâu triển khai thực hiện.
Từ sự kiện trong nhà sang trọng, độc đáo đến những sự kiện ngoài trời hoành tráng, chất lượng.
Từ những trải nghiệm tương tác thực tế đến những công nghệ mô phỏng hiện đại bậc nhất thế giới.
Bằng tất cả những giá trị mà mình có được, Inspike Group nỗ lực biến tất cả những điều “không thể” thành “có thể” và không ngừng nghiên cứu, đổi mới, khám phá những thứ mới mẻ nhằm mang đến cho khách hàng những dự án ấn tượng nhất.

Job description & requirements

JOB RESPONSIBILITY:

1. Briefing:

  • Join client briefing sessions together with the Account Team.
  • Summarize formal client briefs, analyze key requirements, and translate them into clear, inspiring internal briefs for the creative team.
  • Provide essential information on product insights, target audiences, and strategic direction to ensure creative alignment.
  • Brainstorming & Strategy Development:
  • Participate in and facilitate brainstorming sessions, contributing ideas and guiding discussions.
  • Conduct comprehensive research and data analysis — including industry trends, consumer insights, and competitive landscape.
  • Develop a deep understanding of clients’ businesses and markets to deliver well-informed strategic recommendations.
  • Propose innovative ideas, campaign strategies, and brand solutions that address client objectives effectively.

2. Proposal Development:

  • Translate brainstorming outcomes into logical, structured campaign proposals.
  • Develop internal briefs and work plans for cross-functional teams, ensuring deadlines and deliverables are met.
  • Ensure proposal quality, format, and messaging meet agency standards.
  • Highlight strategy, key concepts, and big ideas in all proposals.
  • Build and refine planning timelines until client directions are finalized.
  • Create and present marketing and event campaign proposals during client pitches.
  • Handle other planning-related tasks as required by the project.

3. Team Leadership & Project Support:

  • Supervise and mentor junior planners, ensuring performance quality and professional development.
  • Collaborate with management to build team structures that match workload and KPI targets.
  • Coordinate with HR to recruit and onboard new planning team members.
  • Oversee the creation of event and activation content, including scripts, storylines, and presentation materials when needed.

 

JOB REQUIREMENT:

1. Education:

  • Bachelor’s Degree in Marketing, Communications, PR, or related field.

2. Experience:

  • At least 3 years of experience with same full-time position (or equivalent role) in an event or creative agency.

3. Skills & Knowledge:

  • Excellent communication and presentation skills in both Vietnamese and English.
  • Proficient in Microsoft Office (PowerPoint, Word, Excel, Outlook).
  • Strong research and analytical skills with the ability to turn insights into strategy.
  • Able to work under pressure, adapt to fast-changing timelines, and work overtime or weekends when required.
  • Strong teamwork, time management, and problem-solving abilities.
  • Creative mindset with a deep understanding of marketing and brand communication.

4. Personality:

  • Ready to work for long hours and even OT, under tight deadlines and must be able to handle pressure well.
  • Aesthetic, adaptable, tenacious, systematic, innovative, and insightful


 BENEFITS:

  • Competitive salary + 13th Salary + Business bonus
  • 12 Annual Leave
  • Social Insurance + Premium Healthcare (PVI) + Annual Health Check-up
  • Special occasion bonus (Birthday, Holiday, Tet,…)
  • Performance Review once a year
  • Dynamic, creative and professional working environment

 

WORK HOUR & LOCATION:

  • Working Hour: Monday – Friday | 9:00 – 18:00
  • Location: 11 Huynh Tinh Cua, Xuan Hoa Ward, HCMC


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