Position Overview

• The Planner, Social Outreach is a key planning role within the Social Commerce Pod of BCM’s Integrated Media & Commerce Department. This role is responsible for planning and coordinating social outreach, creator/influencer engagement, affiliate amplification, community advocacy, and social commerce activations that help brands win consumer attention and drive demand across the full funnel.
• This position is not only about booking influencers or managing posts. It requires the ability to understand consumer behavior, social conversations, creator ecosystems, platform trends, commerce objectives, and campaign performance in order to build social outreach plans that contribute to demand generation.

Team Vision

• BCM’s Integrated Media & Commerce model is designed to create an Omni Demand Generation engine that unlocks purchase opportunities across the modern consumer journey.
• Consumers no longer move through a simple linear funnel. They are simultaneously:
• Searching for product information
• Streaming content, reviews, livestreams, and entertainment
• Scrolling through social and creator content
• Shopping across ecommerce platforms and online/offline touchpoints
• The Social Commerce Pod plays a critical role in turning social attention, influence, and advocacy into measurable
• demand and commerce outcomes.

Responsibilities

1. Social Outreach & Creator Planning

• Identify suitable creators, influencers, KOLs, KOCs, communities, and social pages based on client objectives
• Define creator roles across the funnel: Awarenes- Engagement- Consideration- Advocacy- Conversion
• Build creator mix recommendations by:
• Category relevance
• Audience profile
• Content style
• Platform strength
• Engagement quality
• Brand fit
• Commerce potential
• Ensure social outreach plans are aligned with brand strategy, content direction, media plan and commerce objectives

2. Social Commerce

• Help translate social influence into commerce impact across Stream, Scroll, Search, and Shop
• Plan social activations that support ecommerce outcomes such as:
• Store visits
• Product discovery
• Livestream traffic
• Affiliate conversion
• Product trial
• Review generation
• Social proof
• Collaborate with Affiliate Planner, MCN partners, and Livestream team to connect creator outreach with social commerce mechanics
• Recommend social outreach solutions for ecommerce mega campaigns, product launches, sale periods and always-on demand generation
• Ensure social outreach activities contribute to integrated full-funnel KPIs

3. Content Briefing & Creative Alignment

• Translate campaign strategy into clear creator briefs
• Work with Creative and Strategy teams to define:
• Content angles
• Storytelling direction
• Platform format requirements
• Product demonstration needs
• Commerce hooks
• Review creator content concepts and drafts to ensure quality and relevance
• Balance brand requirements with creator authenticity

4. Integrated Internal Coordination

Coordinate with internal teams to ensure social outreach is integrated into broader campaign delivery:

• Client Growth Team – understand client business objectives, campaign requirements, budget, and scope.
• Strategy Team – understand consumer insights, experience strategy, cultural signals, and must-win moment direction.
• Performance Team – align on paid amplification, creator content boosting, tracking, taxonomy, and performance measurement.
• Ecommerce Operations Team - ensure product availability, promotion setup, vouchers, store links, and platform readiness are aligned before social activation.
• Creative Team - align messaging, assets, creative direction, and content quality
• CS Team - ensure client communication, relationship management, and service quality are consistent.

5. Reporting, Learning & Business Review

• Work with Cleint Growth, Performance, and Ecommerce teams to consolidate reports and insights
• Translate social outreach data into client-friendly business implications
• Identify what worked, what did not, and what should be improved in the next cycle
• Ensure recommendations are actionable and linked to client growth

Required Qualifications & Skills

• Bachelor’s degree in Marketing, Communications, Public Relations, Digital Media, or related field
• 3 years of experience in in social outreach, influencer marketing, social media planning, PR, digital campaign planning, social commerce, or creator management
• Experience in agency, influencer agency, social media agency, ecommerce, MCN, or digital marketing environment is preferred
• Experience working with creators, KOLs, KOCs, affiliates, or social communities is strongly preferred
• Familiarity with TikTok Shop, Shopee, Lazada, livestreaming, affiliate, and creator commerce is a plus

Benefits:

• 13th Month Salary & full Insurance.
• Company Trip once or twice a year.
• Performance Review (2 times per time). Performance Bonus (1 time per year form 1 month to 2 month salary amount).
• Annual Paid Leave.
• Monthly Birthday Celebration.
• Other benefit (New year, Christmas, 20/10, 8/3).
• Thinkpad/Dell/Macbook/iMAC to be provided.
• Happy hour per month.
• Quarterly, Annual MVP Awards.