Scope of the Role

• The Senior Media Planner is responsible for developing strategic media plans that support clients' integrated marketing and communication objectives while maximizing campaign effectiveness and return on investment within budget.
• The role involves conducting market, audience, and competitive analysis; identifying the most effective media channels and consumer touchpoints; and developing data-driven media strategies across digital, social, influencer, content, and other relevant channels. 

RESPONSIBILITIES

• Lead the development of integrated media strategies and channel plans that align with clients' business and communication objectives.
• Conduct market, audience, consumer, and competitor analysis to identify opportunities and inform media recommendations.
• Develop media plans, budget allocation strategies, channel mix recommendations, and KPI frameworks across relevant platforms and touchpoints.
• Plan, execute, monitor, and optimize media campaigns to ensure successful delivery against performance objectives and KPIs.
• Collaborate closely with Account, Creative, PR, Influencer Marketing teams to deliver integrated communication solutions.
• Provide strategic media recommendations and consultation to clients based on data, insights, industry trends, and best practices.
• Present media strategies, campaign plans, and performance reports to clients and internal stakeholders.
• Coordinate with media partners, publishers, platforms, and vendors to ensure effective campaign implementation and execution.
• Oversee campaign administration processes, including media bookings, budget tracking, billing reconciliation, and financial reporting.
• Prepare post-campaign analyses and actionable recommendations to drive continuous improvement and future campaign effectiveness.
• Support agency pitches and new business opportunities by contributing media insights, recommendations, and proposal development.
• Stay up to date with media trends, consumer behavior, platform developments, and emerging technologies to drive innovation and best-in-class solutions.

REQUIREMENT

• At Least 3+ years in digital media experience and knowledge of industry trends.
• Strong written and presentation skills; highly detail-oriented + Numerical and analytical skills.
• Able to use all industry tools with proficiency
• Understanding of digital advertising platforms: Facebook, Google, Titkok, Zalo....
• Google/ FB certificate is a plus

YOUR BENEFITS:

With an open management model, we aim to provide financial, personal health, and mental well-being benefits through:

1. A profit-sharing program for all company employees.
2. A self-assessment method based on competency rather than hierarchical management.
3. PVI health insurance.
4. Mental health leave days.
5. Training and development policies to enhance skills and capabilities.
6. Annual company trips and internal team-building activities, as well as meaningful community programs.