Our dynamic and creative team is looking for a Junior - Mid Planner to plan, manage, and implement IMC campaigns for big brands in Vietnam.

What You Will Do:

An IMC Planner is expected to participate in all 4 steps of the Planning process yet fulfill a different level of expectation for each step, focusing on step 3.

STEP 1: EXECUTE

• Study the Client’s brief & align with the supervisor on what to further research.
• Conduct research (category, market, competitors, consumers) to properly understand the Client’s request and crystalize the challenge to focus on.
• Present research findings that help crack the Client’s brief.

KPI’s: Being resourceful & accurate in researching to crack the brief.

STEP 2: ASSIST

• Propose ways of solving the key Challenge & aligning with the supervisor on the strategy to go with.
• Sharing actionable insights about consumers that lead to creative propositions.

KPI’s: Being able to identify actionable insights & knowing how to translate them into creative propositions.

STEP 3: LEAD

• Phasing & Framework: Bringing the big idea to life via relevant communication channels & touch-points with a clear cohesive communication story.
• Communication tactics: Working with specialists (Creative, PR, Social, Media) to propose feasible & detailed ideas for each channel/ touch point.
• Develop detailed plan and maintain the social content calendar ensuring social media content is regular, relevant, and engaging.
• Presentation: Putting together the final proposal to Client & taking charge of revisions afterward.

KPI’s: Effective, cohesive & content-driven planning.

STEP 4: LEARN

• Campaign effectiveness: Observing what works and doesn’t work.
• Media understanding: Knowing the basic principles of media regarding how it affects communication planning.

KPI’s: Can withdraw valuable learnings from campaign executions.

Success Measurements:

• Experience in a similar role with a key focus on communication planning for at least 2 years.
• Good planning, organizational, critical thinking, analytical, problem-solving, and communication skills.
• Strong understanding of the digital-social environment, social media metrics, and best practices.
• Operate with discipline ensuring timely deliverables.
• High attention to detail, careful, hard-working.
• Effectiveness of team collaboration.
• Proactively contribute solutions and ideas to clients' successful launch and business growth.
• Excellent verbal, written, and presentation skills.