About us

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Pencil Group is a creative marketing agency built for the digital age. We combine cultural insights with creative firepower to deliver results for clients. Like our namesake, we never run out of ink, never run out of ideas.

We take an holistic approach to marketing, believing that it is not just about the products or services that a brand offers. By understanding and staying up-to-date with human culture, from the underlying beliefs, norms, values, desires, attitudes,...to its manifestation in everything we do (eat, dress, work, learn, communicate, entertain,...), we are able to quickly identify and tap into ever-changing cultural & subcultural trends. Our cultural understanding helps clients to stay ahead of the curve and connect with their audiences on a deeper level to improve brand performance. The digital revolution expanded culture into an interesting world of subcultures, allowing brands to connect deeper and faster. We believe that when culture comes first, products follow. Every product and service carries the potential to build its own cultural values that are meaningful to its consumer community.