Job Purpose:

A Communication Planning Manager provides strategic approach to the implementation of the idea and ensure smooth integration of the work between creative and media.

Key Responsibility:

PLANNING – 80%

1. Lead the project in planning phase: find-out the bottle-neck of each brief; research on market landscape, consumer insights & media behaviors to propose communication strategy and 3600 channel strategy;

2. Work together with Internal team (Creative Team & Account team) to develop the proposal;

3. Present the proposal to clients & protect the plans to win the business/plan.

TEAM DEVELOPMENT – 20%

4. Recruit & guide planner team members to contribute the utmost to the success of planning section;

5. Update new trend & knowledge to coach planner team members.

Key Deliverables:

1. Inspiring & insightful creative brief, on-brief communication strategy, suitable channel strategy;

2. Qualified communication proposal that meets client's expectation and deliver business objectives, marketing objectives & communication objectives;

3. Convincing presentation and agile, valuable contributions for clients in both planning & execution process;

4. Strong planner team including social planner & digital media planner

5. Excellent project management skill.

Qualification/ Requirement:

1. Knowledge in marketing, branding, strategic planning & communication channels;

2. Critical thinking;

3. Strong data analytical skills and can use data to solve problems;

4. In-depth knowledge about conducting consumer survey by qualitative & quantitative research;

5. Ability to work within the team & independently;

6. Presentation & explanation skills.