Golden Communication Group consists of six highly specialized communication companies that work together to serve as a “One Stop Shop” for advertisers and marketers. Currently, Golden Communication Group is home to more than 120 communication professionals. Our specialists work effectively to deliver the best communication solutions to marketers and advertisers. At the end of the day, we try our best to provide “ideas that work”.
A Communication Planning Manager provides strategic approach to the implementation of the idea and ensure smooth integration of the work between creative and media.
PLANNING – 80%
1. Lead the project in planning phase: find-out the bottle-neck of each brief; research on market landscape, consumer insights & media behaviors to propose communication strategy and 3600 channel strategy;
2. Work together with Internal team (Creative Team & Account team) to develop the proposal;
3. Present the proposal to clients & protect the plans to win the business/plan.
TEAM DEVELOPMENT – 20%
4. Recruit & guide planner team members to contribute the utmost to the success of planning section;
5. Update new trend & knowledge to coach planner team members.
1. Inspiring & insightful creative brief, on-brief communication strategy, suitable channel strategy;
2. Qualified communication proposal that meets client's expectation and deliver business objectives, marketing objectives & communication objectives;
3. Convincing presentation and agile, valuable contributions for clients in both planning & execution process;
4. Strong planner team including social planner & digital media planner
5. Excellent project management skill.
1. Knowledge in marketing, branding, strategic planning & communication channels;
2. Critical thinking;
3. Strong data analytical skills and can use data to solve problems;
4. In-depth knowledge about conducting consumer survey by qualitative & quantitative research;
5. Ability to work within the team & independently;
6. Presentation & explanation skills.
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