ROLES & RESPONSIBILITIES

1. PLANNING (85%)

Overview:

• Take lead the Planning stage under the supervision of Planning Director, balance the creative side of the advertising agency and the business side of the client side.
• Come up with Digital & Social-led communication plan to address marketing objective and business objective of clients, and be able to deploy it across multi-touchpoints as integration campaigns with PR, Activation, Digital Media…
• Imply understanding of current and emerging Social/ Digital Communication platforms, Trending Topics, Trending Creative Formats and Consumer’s Usages & Behaviors for optimal deployment plan.
• Imply creative methodology of Mango Digital for relevant campaign objectives with given guidelines.
• Self Update new news, knowledge, skills and trending topics related to strategic communication, TA understanding and Digital - Social Media.

Pre-Campaign (Strategic) Planning (60%):

• Mindfully conduct the research queries and work closely with Internal Teams such as Account team, Social Team, YouNet Group Team/ Data Analyst to explore the relevant insights.
• Come up with strategic and clear communication approach with good rationales, debrief Creative Team with campaign framework/channel mix. Consolidate deck together with Creative, Account Team and lead presentation.
• Overview and set up the effective campaign‘s measure of success that answer the campaign’ objectives / campaign’s goals.
• Proactively discuss and align Strategic Approach & Project Status along the way with Planning Director.

Campaign Measurement & Report: (20%):

• Review and report campaigns to clients and take key learning for the next campaigns/plans.
• Pro-actively follow up with status of Project‘s execution to suggest relevant learnings & implications for Report.

Other Tasks (5%):

• Proceed case study submissions for Advertising Awards of Mango Digital, together with Account Team & Creative Team.

2. PROJECT CONSULTANCY (15%)

• Following the campaign from planning to execution, proactively consult clients / Internal teams to optimize campaign performance along the way.

REQUIREMENTS

Education: Bachelor‘s degree in Economics, Marketing or related field

Knowledge:

• Experience in many industries such as: dairy, FMCG, F&B, insurance, smartphones, digital wallet, banking, electronics, home aplliances, etc.
• Good understanding the diversity of data points across digital & social media platforms.

Skill:

• Good understanding of Digital & Social Communication Platforms in term of Operation and Consumer Usage & Behaviors that know-how to deploy communication plan on across multi-touchpoints, online & offline integration.
• Be able to use diversified analytic tools (Social Listening tool, Social Analytic Tools, Google Analytics, Influencer Marketing tools...) for proactively conducting insight findings and campaign performance evaluation.
• Have good analytical skills and can deal with both numbers and words analysis
• Be able to ensure the quality of campaigns from concept can be fully delivered in execution phases
• Excellent organizational, time management and multitasking skills
• Constructive & Open Minded in mutual communication and interpersonal skills to communicate effectively with line manager (planning director), internal team and external people
• Ability to work effectively in "Agency side" high pressure & with cross-functional teams
• Collaborative in teamwork
• Proactive and solution-driven
• Flexible and sustainable.

Experience:

• At least 2-3 years experience in marketing field or related position
• Have an experience in social listening is an advantage
• Previous market research exposure is an advantage 
• Any other experience to prove that you can do the job well

Personality:

• Respectively Confident
• Possess high level of reliability, integrity and personal ethics 
• Collaborative, innovative, flexible 
• Dedication
• Be trusted, adaptable and proactive attitude
• Empathy

Others: Respect and follow Information Security Policy is a must.