Roles & Responsibilities

As a Senior Social & Content Executive at Social Lab, you will be responsible for the ideation, development, and execution of comprehensive content strategies; and also manage performance tracking of social media platforms across a diverse portfolio of brands.

SOCIAL CONTENT PLANNING & CREATION:

• Be at the forefront of the social trends, memes, pop culture references, and digital behaviors.
• Not only follow trends — but also seek opportunities to create trends that set the brand apart.
• Plan and execute social content calendar ensuring social content is engaging, and consistent with the brand’s guidelines and campaign message.
• Develop content governance guidelines for tone, style, and voice of all content, and ensure they are followed.
• Work closely with the internal teams and 3^rd parties on the development of social media strategies (Owned Channel and Social Outreach), tactics, and content plan.
• Understand creative direction and be able to provide content direction for social channels on various platforms to deliver the campaign message successfully.
• Understand client feedback constructively and adjust content with flexibility and strategic clarity.
• Collaborate with Creative & Account to ensure the best deliverable on time to Clients.

SOCIAL MEDIA PERFORMANCE:

• Deliver all types of performance evaluations, tracking, and reports on campaign/ weekly/ monthly basic by channel: Paid-Owned-Earned channels, Social Out-reach channels; by type (Content, Creative, Community, Competitor, Campaign, etc.) to evaluate the performance of brands on social media and suggest solutions to improve the campaigns.
• Brief & work with 3rd parties (media, social listening, social management platform, community, research) to crawl and process all relevant data, consolidate reports, and give final learnings and recommendations from strategic communication POV.
• Research and analyze social media trends, ad revenue, and visitor data in campaign-by-campaign to improve the brand’s social media performance and the efficacy of their campaigns.

COMMUNITY & ADVOCACY MANAGEMENT:

• Initiate creation, conception, and presentation of community & advocacy strategy.
• Review the community’s conversation (comments, inbox, replies, and posts to the fanpage) in a quick and timely manner.
• Escalate possible issues or concerns to internal and external stakeholders based on our response protocol.

Candidate profile

We would like to hear from those who have:

• At least 4 years of experience in planning and directly executing social campaigns (client or agency).
• Deep knowledge of social nature, social planning, and social media performance.
• Excellent grasp of social media metrics and best practices.
• Strong analytical, planning, organizational, problem-solving, and critical thinking skills.
• Good sense of social content and social trends.
• Operate with discipline ensuring timely deliverables.
• Ability to meet project KPI.
• High attention to detail, careful, hard-working.
• Effectiveness of team collaboration.
• Excellent verbal, written, and presentation skills.