DUTIES:

CONTENT STRATEGY AND PLANNING

• Understand insights from the target audience research and combine with our brand positioning to propose strategic content direction

• Develop effective content strategy, content plan, content timeline with detailed pillars and angles to deliver objectives of the brief

• Design detailed implementation plan with specific directions for both angles and formats and respective channels

• Stay up-to-date with industry trends and apply the new knowledge to work on content strategies and tactics.

CONTENT WRITING AND TEAMWORK

• Work closely with Strategic Planner and Account team to transform the campaign ideas into communication framework, content strategy, content planning and content execution plan

• Work directly with Designer to create materials for campaigns including content for print, digital, social, activation,TVC, website etc...following the creative idea and strategy.

• Support to edit the content produced by other teams if necessary

• Well manage the schedule to ensure that all content is delivered on time and meets the required quality standards.

CREATIVE BIG IDEA/ UMBRELLA CONCEPT

• Taking ownership of copywriting and big idea development for content team

• Guiding & providing art direction for design team

• Managed the end-to-end content production process, from pre-production and on-set supervision to post-production, ensuring creative quality was maintained throughout.

REQUIREMENTS:

• At least 3 years experience in Content Marketing or similar positions

• Having a deep knowledge of Content Marketing and having a passion to grow further in this career path

• Understanding of marketing channels in terms of target audiences, pros and cons, and best practices to produce winning content for each channel

• Excellent writing skills for a diversity of forms such as social posts, video scripts, articles

• Great teamwork and communication skill

• Experiences in marketing agency or having knowledge of marketing agency business

• Experiences in academic writing

• Good project management & time management skills

BENEFITS:

• Competitive salary and providing unlimited commissions based on profits

• 13th month salary, Tet bonus, KPI bonus

• Annual Paid Leave (12 days)

• Insurance Package

• Company Trip

• Opportunities to learn more about leadership, entrepreneurship and technical areas of digital marketing.

• Commuting allowance, public relations allowance

• Work in a “striving to be better” environment.

Working hours: 09:00 – 18:00 Monday to Friday

Working location: 244 Cong Quynh Str, Ben Thanh Ward, HCMC.