A, MAIN RESPONSIBILITIES

1. Execution (55%)

• Develop detailed script for the campaign (TVC, viral video, tiktok challenges, KOL review videos outline, KOL live stream content outline, branded social post...) 
• Utilise different language styles and tones that both represent various brand voices and appeal to various target audiences. 
• Responsible for constant detailed revision and rewriting the copy either at the request of the client or to tune up the communication for maximising views and engagement. 
• Join the assessment of KOL choice to deliver properly the right mood and tone of the campaign 
• Debrief creative ideas for production team to bring the ideas to life 
• Follow up production phase (TVC/video/photo shooting, video production,...) and give feedbacks to make sure the campaign execution ideas are produced and carried out smoothly
• Quality check the copy that is generated by team members or freelance copywriters and offer feedback when necessary.
• Quality check the KOLs' outline scripts to make sure they convey the right message

2. Planning (35%)

• Meeting with the account team to clearly get the client's brief and discuss to clarify their requirements
• Familiarising with the product/service, target audience and competitors' marketing activities in the market.
• Meeting with other members of the planning team (planners, strategy lead,...) to discuss and firm the strategic directions 
• Come up with creative strategy which solve client's requirement and match both audience insight the social media trends 
• Brainstorm big ideas and concepts to embody the communication strategy 
• Maximise the use of Creatory’s available resources (such as: KOLs, virtual KOLs, virtual production, communities, etc.) to leverage creative communication strategy for clients 
• Leverage digital platforms such as Tiktok, Youtube, Facebook, Instagram, Telegram, Discord,etc… to stretch brand message 
• Deploy creative execution ideas or content angles which are in-line with the campaign big ideas/concept 
• Write clear, persuasive, original copy to demonstrate our ideas 

3. Others (10%)

• Conduct research and gather knowledge from creative course to build and develop creative team 
• Research insights from different target audiences for further effective planning 
• Support internal teams to generate creative ideas to conduct internal activities 
• Other tasks assigned by the line manager.

B, REQUIREMENT: 

Qualification: 

• Competence in spoken and written English communication.
• The advantage for College or Bachelor’s degree in Marketing, Filming, Communication or Journalism. 
• + 2 years of experience in a similar position in marketing, advertising, creative production or commercial film industry.
• Experiences in commercial video projects such as Youtube video, TVC/iTVC, viral video, commercial film/video ads, KOL videos, Comedy Drama Film, and etc. 
• Open or interest in getting to know blockchain and its related terms such as: p2e, NFT, metaverse,....

Skills 

• Ability to write concise, compelling copy and handle multiple projects.
• Excellent attention to detail.
• Energy, stamina, and the ability to work under pressure.
• Excellent communication and interpersonal skills.
• High levels of creativity, imagination, initiative and enthusiasm.
• Interest in commerce, popular culture, and new advertising trends and techniques.
• Possess good leadership, people and project management skills.
• Work within strict budgets.
• Understand the different language styles that appeal to various target markets.
• Experience in research or interest in Web3, Blockchain, and Crypto is a bonus.

C, OFFER:

• Full time job within a growing and trendsetting advertising agency in a metaverse workplace.
• Work with the A-team and new types of global clients and projects: Virtual, Communities, and blockchain-based products/services,...
• Attractive package such as: annual leave day (15 days a year), annual health check, social insurance, health insurance, unemployment insurance
• Join company event, company trip
• 13-monthly salary
• Continuous trainings do level up both hard skills and soft skills
• Strong flexibility business plan
• Rotation opportunities for new business models if you wish 
• Career conversation and growing opportunities with promotion program
• Diverse and inclusive work culture
• Dynamic, young and passionate team