Objectives

We are looking for a strategic, network-driven Partnership Manager to own PMAX’s end-to-end partnership ecosystem — from platform partners (Meta, Google, TikTok, Shopee, Lazada) and tech / data vendors, to referral networks and channel sales programs. This role is responsible for turning relationships into measurable, scalable, and sustainable pipeline for PMAX’s Growth function. Beyond running the partnership motion, the role leads a team of 2 - 4 Partnership Executives / Leads, partners with the CRO on strategic deals and market expansion, and represents PMAX externally at executive level. The bar is high: PMAX expects a leader who can design a partnership strategy in the morning, negotiate a senior partner agreement at lunch, and coach a Lead on pipeline discipline before the day ends.

Job Description

Partnership Strategy and Channel Architecture

• Own the strategic vision and multi-year roadmap for PMAX’s partnership ecosystem — platform

partners, tech & data vendors, referral networks, and strategic alliances.

• Design and operate the channel sales strategy and referral program — tier structures, value-

exchange models, co-sell mechanics, joint-GTM playbooks.

• Continuously evaluate and evolve channels based on performance — open new partnership

types, sunset underperforming channels, double down on what works.

• Partner with the CRO and BD leadership to align partnership strategy with overall revenue,

GTM, and market-expansion plans (including opportunities outside Vietnam).

Revenue Ownership & Pipeline Management

Own the partnership revenue target — partner-sourced pipeline, partner-influenced revenue,

and partner-driven retention/upsell across PMAX’s service lines.

• Forecast monthly, quarterly, and annual partner revenue; report performance to the CRO and

leadership with clear data narrative.

• Manage the partner pipeline end-to-end — qualification, deal velocity, win rate per channel, ROI

per program — and intervene on stalled or high-stakes deals.

• Negotiate strategic partnership agreements at senior level: commercial terms, exclusivity, MDF,

joint marketing budgets, co-sell commitments.

• Coordinate referrers and partner sales reps with internal BD / Account teams to close jointly

originated deals.

Team Leadership & People Development

Lead and grow a team of 2 – 4 Partnership Executives / Leads — set individual targets, run

weekly pipeline reviews, coach on partner management and consultative selling.

• Develop each direct report’s career path: identify strengths, design growth plans, prepare high

performers for Lead / Senior roles.

• Build the hiring plan for the partnership function as the team scales; partner with HR on JDs,

sourcing, and onboarding.

• Establish team rituals — pipeline reviews, partner reviews, deal clinics, knowledge sharing —

that lift the team’s capability over time.

Senior Stakeholder & Ecosystem Relationship Management

Build and maintain executive-level relationships with platform partners (Meta, Google, TikTok,

Shopee, Lazada), tech / data vendors, and key referral networks.

• Represent PMAX externally at partner summits, leadership meetings, industry events, and joint-

marketing activities.

• Act as the senior point of escalation for partner conflicts, pricing issues, and strategic account

matters.

• Identify and develop new strategic partnership opportunities ahead of the market — bringing

PMAX into ecosystems before the competition.

Cross-functional Collaboration

Work with the Procurement & Vendor team on partnership agreements, terms negotiation, and

supplier-side relationships.

• Partner with Account on the referral approach and joint-pitch strategy for each strategic client.

• Collaborate with Marketing on B2B partner-marketing activities targeting both partners and

clients (co-branded content, joint events, case studies).

• Work with Product, Tech & Data on partner-facing tooling, integrations, and feedback loops that

improve partner experience and revenue contribution.

• Coordinate with front-office project teams on planning and delivering jointly originated client

projects.

Job Requirements

Skills, Knowledge & Qualification

Must have:

• 5 – 7 years of experience in partnership / channel sales / strategic alliances / business

development in a professional B2B environment — with a verifiable track record of building or

scaling a partnership function and hitting revenue targets.

• Hands-on senior negotiator: has personally led negotiations of strategic partner agreements

(MDF, exclusivity, co-sell, commercial terms) with platform partners or large enterprise partners.

• Strong partner / alliance management track record combined with solid understanding of

marketing services, agency business, or B2B platform economics.

• People leadership experience — has previously managed 2+ partnership / BD / sales executives

and is able to coach, not just supervise.

• Strong commercial acumen and analytical thinking — fluent in pipeline, ROI per channel,

partner-sourced revenue analytics; comfortable in Excel/Sheets, CRM, and basic BI tools.

• Excellent interpersonal and senior-stakeholder communication skills with sufficient business

acumen and marketing sense.

• Strong English communication — fluent enough to lead partner negotiations and represent

PMAX with regional / global stakeholders.

• Strong network within the marketing / agency / platform ecosystem in Vietnam (and ideally

beyond).

Good to have:

• Background as a Partnership Manager / Channel Sales Manager / Head of Alliances at an

agency, ad tech, marketing platform, or SaaS company.

• Hands-on with CRM (HubSpot, Salesforce, or equivalent) and partner program management

tools.

• Exposure to multi-market or regional partnership strategies (SEA, APAC, or cross-border).

• Experience designing referral / affiliate / channel programs from scratch and measuring their

ROI rigorously.