Optimization Executive

PMAX - Total Performance Marketing
Hồ Chí Minh
Toà nhà Tường Việt - 95 Cách Mạng Tháng 8, Bến Thành, Quận 1
17/03/2023 - 16/04/2023
1-2 years+
2 Applications
About us
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PMAX is the leading Total Performance Marketing Company in Vietnam, founded by the top pioneers and experts in E-commerce and Performance Marketing. Positioning as a Total Performance Marketing company providing one-stop-shop solutions, our mission is to empower businesses to maximize their business result by optimizing their marketing performance.
Our main services include Media, Creative, Strategy, Tech, Data, and Platform (landing page/website/app production). Besides, to bring the best values to our e-commerce clients, we offer other 3 services including Commercial, Campaign Management, and Merchandising Enhancement.
Having a highly qualified team of over 100 employees and innovative tech/data systems, PMAX has been successfully delivering effective growth for companies and corporations such as: Vingroup, Tiki, Lazada, Shopee, Watsons, Uniqlo, FE Credit, Standard Chartered, Ngọc Dung, Estee Lauder, LG Vina v.v.

Job description & requirements


  • Title: Optimization Executive
  • Department: Media
  • Year of Experience: 1-2 years
  • Job Level: Executive (OE1)
  • Report Line: Optimization Manager
  • Peer: Media Planner, Strategy, Account, Optimization Expertise
  • Subordinate: Optimization Trainee
  • Salary Range: Negotiable
  • Hiring Purpose: New Hiring
  • Working Time: 9:00 – 18:00, Monday – Friday
  • Working Location: 6th Floor, Tuong Viet Building, 95 Cach Mang Thang Tam Street, Ben Thanh Ward, District 1, HCMC, Vietnam



We are looking for a Performance/Optimization Executive to join our team, who will be providing planning, daily digital campaign execution and analysis to improve our client’s marketing performance. You will also be part of a growing multifaceted digital optimization team that develops advanced analytic solutions for top companies across the industries.


Media Planning: (20%)

  • Plan the digital media plan as a solution for the client’s problem.
  • Develop the quarterly and annual media plan, budget allocation
  • Daily planning budget and tasks to deliver with acceptable result/ outcome.

Digital Campaign Execution: (70%)

  • Responsible for execution, the day to day running of all search, social and display advertising campaigns (with instructions of LM)
  • Measure and report performance of all digital marketing campaigns, and assess against goals (CPL, CPO, ROAS, CAC,…)
  • Identify trends and insights, and optimize spend and performance based on the insights.

Report & Analytics: (10%)

  • Generate Campaign Reporting to have key learning for upcoming projects


Skills & Knowledge & Qualification

Must have:

  • Self-motivated, can-do attitude, bring optimism and positive energy to the team
  • Fast-self-learning, want to grow & develop yourself at the max speed
  • Have the ability to work under pressure (big big pressure)
  • Analytical skills & problem-solving skills
  • Project management skills with the ability to handle multiple tasks and campaigns with an intensive workload.

Good to have:

  • 1 year experience in marketing team or media agency background.
  • 1 year experience in Google Adword and Facebook Ads.
  • Effective verbal and written communication skills in English

PMAX-er Identification

  • Client Impact: Everything we do is ultimately to deliver real client impact and value.
  • Innovation: Drive change and innovative new ideas to create more values for clients, teams and society.
  • People Development: Attract, develop, and retain the most talented people. Development is a responsibility, not a choice, of both the individual as well as the organization.
  • Integrity: Be honest and show a consistent and uncompromising adherence to what is right, even if it is at our own cost.
  • Teamwork & Fun: The cooperative and collaborative effort of a team to achieve a common goal or to complete a task, and trying to build a joyful & enjoyable atmosphere for everyone.
  • Extreme Ownership: The practice of owning everything in your world, to an extreme degree. Think of yourself as the owner of the company. It means you are responsible for not just those tasks which you directly control, but for all those that affect whether or not your task is successful.



  • Competitive salary range with yearly & quarterly incentives and 13th-month salary.
  • Flexible working time, hybrid-working model with 2 work-from-home days per week.
  • Insurance as full salary and Premier Healthcare Insurance Bao Minh, PVI for all employees.
  • Birthday gifts; New year gifts; TET Lucky Money.
  • Holiday; Company trip; Year End Party; Company Birthday; Culture Day; Quarterly Town Hall.
  • Quarterly, Yearly Recognition Gifts & Awards.
  • Other staff welfare allowances.
  • Leading performance marketing agency in Vietnam with in-depth marketing & e-commerce expertise, total marketing solutions to impact deeply Brand Performance.
  • Tech and data-driven, transparent process.
  • Transparent career path with attractive Learning & Development programs for each level.
  • Young, proactive, aggressive working environment. Always have “the bigger shirt” to maximize and optimize your capacity.


  • Partnership: Premium partner of Facebook, Google, Appsflyer, and Zalo. Continuously updated training programs directly from Google, Facebook, Tiktok, Admicro, …
  • PMAX Team: Support from Expertise Team (specialized in innovation, channel knowledge, SWAT for projects) and senior colleagues to grow fast-track along with guidance from conscientious line manager.
  • Career Development: Clear career path (8 levels) with transparent assessment criteria to step up. Upgrading your level with performance appraisal every 6 months or at any time as long as you meet the expectations of the next level thanks to your achievements and values.
  • Challenges: PMAX’s Optimization Executive has the opportunity to work more deeply with each solution, understand more about other factors affecting the customer’s business besides Paid Media and make appropriate recommendations such as Digital Branding, Strategy, Commercial, Creative, Tech & Data, Owned/Earned Media,…
  • PAXY: Advanced media system created and developed by Internal PMAX to support automated performance marketing activities from data processing, advertising optimization, insight analysis, making recommendations on plans and reports.

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