Media Performance Manager

BCM SOLUTIONS
Manager
Media
Full-Time
Hồ Chí Minh
198 NTMK, Quận 3
15/05/2024 - 15/06/2024
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2 Applications
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BCM Solutions is a full-service digital agency with offices in HCM City and Hanoi. Our in- house team of 100+ professionals includes specialists in creative, data-driven marketing, performance media, production, and SEO. Offering end-to-end solutions, we are a trusted partner for businesses seeking comprehensive and innovative digital marketing strategies

Job description & requirements

About the role

As a Media Performance Manager at BCM, you will lead multiple performance groups and drive strategic directives across Ecommerce Solutions (Onsite & Offsite & Affiliate) & Media Solutions (SEO/SEM, Social, Display, Video & Apps & programmatic..)  to support clients in reaching their business goals. You will play a crucial role in boosting the future offerings of our services and driving effectiveness in overall media performance.

Reporting directly to the Media Lead, you will work closely with Media Planning  Manager, and act as the primary liaison between clients and the media community, providing leadership, strategic direction, and input for media plans.

You will collaborate closely with cross-functional teams to drive best practices sharing, innovation, ecommerce solutions, strategic thinking, elevating our offerings through a clearly defined operating model and toolkit.

 

Key Responsibilities

  • Direct, develop and oversee acquisition campaigns across a spectrum of digital channels to deliver against business results and ensure client satisfaction.
  • Provide support, knowledge and metrics expertise to another team members and teams, provide trainings to staff and to another departments on performance management processes,
  • Work closely with Media Lead & Media Planning Manager & SEO Team to complete revenue projections and profit goals.
  • Stay informed on industry trends in design, advertising and digital media, integrating best practices into our strategies.
  • Work with performance team and team leader to ensure all buys and placements fit the overall strategy.
  • Responsible for developing reporting and visualization dashboards that simplify complex analyses, covering market planning, budgeting, ROI analysis, and various KPIs.
  • Work collaboratively with the Marketplaces team to share insights and learnings.
  • Use a data-driven/ AB-Testing.. approach to find campaign insights to optimise and scale activities.
  • Develop budgets and produce periodic reporting.

 

Client pitching / Media Strategy & Planning (40%)

  • Support the Business Units & Planning team in developing media solutions and plans with prices for our clients.
  • Conduct insight gathering using tools and resources to generate insights into consumer behaviour, and media choices
  • Provide approach/solutions to Planning team & Business Units, across different digital platforms/ media platforms in order to achieve the brief’s objectives
  • Create clear and impactful presentations and media plans to communicate our recommendations to our clients.
  • Work closely with marketplace & media platforms, creative team and colleagues on client briefs to deliver creative and effective media solutions.
  • Set viable objectives and KPIs, and recommend/develop measurement methodology against all briefs

Media Innovation (20%)

  • Develop best practices, framework and procedures for media performance and proposal & operations across solutions/ verticals.
  • Train media/account.. team on these frameworks and processes
  • Keep the team and clients updated new trends and changes in the media landscape (including new media vendors, new ad formats, etc.) 

Management: performance team and campaigns (40%)

  • Be the trusted advisor/ to-go person within the team and with clients for all things related to digital/ media performance / SEO
  • Provide guidance to the team on planning, follow-up on operations, and optimization of digital campaigns to get the input to revise the strategy, planning, and approach for better results.
  • Allocate jobs to the team and provide training to the media performance team.
  • Lead team who launch and optimize performance marketing campaigns across different platforms and channels.


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