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Focus Marketing

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Strategic Planner

Mô tả

JOB REQUIREMENTS

  • Working with the clients and the account team for brief taking and understand precisely the campaign objectives and activation strategies
  • Undertaking brand / campaign research with target audiences identifying (including analyzing their characteristics, behaviors, brand preferences and habits of purchase)
  • Understanding channel insights to develop impactful strategic approach toward target audiences
  • Leading & working with internal team to implement activation direction into deployment activities with actual visual / POSM design
  • Presenting proposals, including strategic thinking / big idea & conceptual deployment with detailed how-to, to convince & win over clients
  • Liaising with other executional department (Account and Operation) to evaluate the effectiveness of execution in order to improve / maintain future proposed options

 

CLIENT REQUIREMENTS

  • Liaising with clients to cross-check or clarify on best activation direction / options
  • Recommending the most appropriate & effective way of approach in accordance with client’s feedback
  • Remain good relationship with current clients & build trust along together-working process

 

PROFESSIONAL SKILLS

  • Bachelor degree in marketing and/or communications is an advantage
  • At least 1-year working in Below-the-Line agency or having equivalent experiences related to Marketing / Advertising activities
  • Practical mindset with knowledge upon event / activation (quick catch-up on latest social trends is an advantage)
  • Ability to integrate critical information from many diverse areas & analyze into key direction
  • Good Power Point and MS Office skills (abilities to use Photoshop or AI is a plus)
  • Good in English (both verbal and writing skills)
  • Hard-working and ready to work in high pressure environment
  • Good interpersonal skills –internally with other department and externally with clients
  • Able to work independently and contribute as part of a team

 

BENEFITS

  • Opportunities to work with professional clients (global corporates & nationwide organizations) and get to know the international standards in the field of Marketing
  • Chances to improve personal skills –both professional & client-service –with personalized & one-on-one training customized from your current professional status
  • Annual bonus and Quarterly incentives with rewarded Company trip
  • Full Health & Social Insurance as per Vietnam Labor Law

Applying: Your application should include CV with the subject: [SENIOR PLANNER APPLICATION] via Adjob.

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