A, GENERAL DESCRIPTION
This position is responsible for managing all aspects, building and maintaining strong relationships with KOLs/ KOCs/ influencers, who are suitable with company directions and market needs, to meet the purposes and objectives of the business.
B, MAIN RESPONSIBILITIES
1. KOL & KOC Influencer Partnerships (70%)
- Explore, build and maintain relationships with KOL/KOCs and KOL agencies
- Conduct targeted talent mapping
- Create partnership proposals by combining existing ideas, concepts, and opportunities
- Lead, draft and manage the negotiation and contract execution for talent partnership
- Define a long term talent strategy includes management and engagement plan
- Analyze & monitor talent performance
- Collect feedback from talents, and suggest solutions to improve talent’s satisfaction and the company services
- Keep up with industry trends, identify best practices and scalable KOL/KOC initiatives across platforms and contents
2. Business Growth (30%)
- Responsible for company’s revenue target relating to brands and contents
- Work with internal teams to implement and execute the plans for clients including content creation, marketing and brand development.
- Developing and implementing growth opportunities in existing markets; and creating long-term value for the company.
- Identify new opportunities for growth based on company directions and industry development needs.
- Other tasks assigned by line manager.
- College or Bachelor’s degree in Marketing, Communications or related field
- Over 3 years professional experience in KOL /digital marketing, preferably with a creative agency, influencer agency, or entertainment company
- Powerful network in influencer and entertainment management industry
- Lifestyle, & Beauty experience is a big plus.
- Adept in social media content strategy and ideation
- Strong leadership skills, interpersonal and people management skills
- Strong analytical skills and able to work well with cross-functional skills in a fast-paced, dynamic environment
- Good at English both written and communication.