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Biz-Eyes| Senior PR Executive

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Mô tả

Job Description

  • 65%

Project management

–      Proactive to manage assigned tasks under Line manager’s supervision to deliver excellent execution across channels as committed to clients. Key duties include:

–  Develop compelling across-channel contents (Print, Online, TV, Digital and Social platforms) and make sure they appear on approved channels

–  Build project timeline, checklist

–  Assist Line Manager to manage audio/visual production (layouts/designs/photos/viral clips)

–  Handle logistics preparations for medium-scale events (press conferences, seminars, offlines, etc.)

–  Handle simple digital production (website, app, game), digital amplification and management, conversation management

–  Deal with advertising departments, media agencies to book good media spaces/advertising slots on newspapers, magazines, journals, broadcasts, social media sites, etc.

–  Track progress, review project tasks to ensure that deadlines are met appropriately

–  Make daily/weekly/monthly reports to clients on projects’ results and progress

–  Manage project operation costs

–  Take and manage other requirements from Line manager

–    Follow the company’s standard integrated working process

  • 20%

Relationship management

–      Well co-ordinate with journalists in different media outlets to pich press releases/feature ideas, interesing them in covering clients’ stories. Support Line Manager to build and maintain media relationship

–     Well co-ordinate with clients, authorized agencies, third-party vendors, internal resources, etc. to gain their trust and ensure the deliverables to clients

  • 10%


–      Proactively communicate project status to Line manager weekly/monthly/quarterly/annually in a timely manner or raise alerts if any issue/concern/new client’s request arises

  • 5%

Company/Department culture/system building

–     Proactive to join good bonding activities to promote the company’s Professional – Friendly culture

Job Requirements

  • Education/Professional knowledge/Major: College/BA in Communications, Marketing or related fields (Journalism, Languages, International Relations, Foreign Trade, etc.)
  • Working experience in the same position: Proven 01-02 years project management experience at the same level in one or more of these above-mentioned areas
  • Actual experiences in Marketing, Event, PR…: Have proper understanding about several brands in different industries including industry characterisitics, target market, brand positioning, competitors, etc.
  • Other requirements

–      Good in English

–      Good in Microsoft Office programs (Microsoft Word, Excel, PowerPoint)

–      Confident and professional communication (oral and written)

–      Good time management and multi-tasking (scheduling and prioritizing more important and time sensitive tasks to meet deadlines)

–      Ability of engaging and working well with people in different styles

–      Good in writing or editting effective cross-channel contents in various styles

–      Have general understanding of channel landscape in VN, channel categories, differentiate types of media/social pages/fanpage…

–      Be confident in coordinating with people in various styles and maintaining good relationship

–      Understand principles of digital tactics: Facebook/ Youtube ads, Forum/Social Seeding, SEO, SEM, website building, etc. Know how to manage digital production, digital amplification and management, conversation management is an advantage

–      Willing to learn. Responsible. Detailed-oriented. Integrity. Positive working attitude

–      Be able to work under high pressure and meet deadlines

–      Able to travel independently between multiple work sites

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