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VMLY&R

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Senior Performance Manager

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Mô tả

In 2021, VMLY&R ClickMedia welcomes a new member to the “family” – Geometry – a prestigious agency best known for innovative shopper marketing solutions, and forms the most powerful commerce ever named VMLY&R Commerce.

At VMLY&R Commerce, We create engaging new commerce experiences to unlock commercial growth.  We believe the space of Commerce holds the most untapped creative potential to grow brands and people.  Living Commerce™ is our proprietary approach and platform that guides how we work. By understanding how, when and why people buy, we deliver the most innovative and valuable commerce experiences across Retail, Experience, Design and Innovation.

This reinforces our commitment to truly be client’s business solutions agency partner and promises talents great opportunities to be part of our journey in creating impactful solutions for all of our clients.

3 BEST THINGS ABOUT THE JOB:

  • Be the trusted go-to person within the agency to advocate for best practices of Media buying and optimization across platforms, new Media buying solutions to maximize Media effectiveness and efficiency.
  • Experience the new mindset of Media activation in which Media plays a vital role in facilitating intimate connection between brand and consumers along the connected consumer journey.
  • Use Media expertise to partake and reinforce the agency’s core competency in commerce; in specific, Media is expected to play a vital role in fulfilling lower Marketing funnel and have direct impact on conversion game across a diversified mix of clientele.

RESPONSIBILITIES OF THE ROLE:

  • Thorough understanding of ad platforms, such as Google SEM, GDN, Youtube ad, Facebook ad, App campaign, Direct media buys. Hands-on experience on Tiktok ad, LinkedIn ad, Onsite E-commerce, Programmatic is a plus.
  • Have strong experience with the ability to make actionable recommendations based on data withdrawn from Google Analytics and various ad tracking platforms.
  • Able to deploy practical application of 1st, 2nd, 3rd party data for Media targeting, re-targeting, look-alike, exclusion purposes.
  • Work with Media planning function to identify best Media buying practices and optimal targeting solutions that deliver client’s requirements in the best feasible way.
  • Deploy implementation plans, set up, monitor, optimize, deliver, and report of campaigns across mentioned
  • Ensure campaigns are tracked and measured based on agreed KPIs and Media efficiencies.
  • Have a strong connection with platform representatives/ platform owners to proactively troubleshoot any unexpected issues arisen during campaign deployment.
  • Be a team player and work well with all members of the team to ensure a positive and energetic team spirit.

 PROFESSIONAL SKILLS

  • Candidates should have round 7 years of experience working in a wide spectrum of Performance Media
  • Media deployment and optimization to connect with consumers, motivate them to act and move along the consumer journey in a personalized/ hyper-precision approach, leveraging advanced targeting solutions, insights, and knowledge of popular biddable media (Google, Facebook, Tiktok, LinkedIn, Onsite E-commerce) & direct media buys as well.
  • Understanding of fundamental operational rigor behind any media activation, hands-on experience of Programmatic platforms would be a plus.

Interested candidates please send your resumes to us via Adjob Vietnam for application or further information and networking.

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