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Senior Media Planner

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Job Description

The Senior Media Planner is to provide day-to-day focal point to the account. He/she is expected to have day-to-day responsibility for assigned accounts and is expected to have an understanding of the client’s overall business and marketing objectives. He/she is the steward of the integrated planning process and provides mid-level strategic recommendations to the senior media team and/or client. He/she is expected to have a strong working knowledge of media and research. He/she is expected to be an active participant on the business; consistently engaging and contributing ideas and insights that benefit our business/clients.


Media Planning and Execution:

  • Aids in the creation of client media objectives and strategies
  • Creates and maintains media plan flowcharts and media buy authorizations based on clients’ various initiatives
  • Maintains media budgets or media spend summaries
  • Keep abreast of all invoice, billing and delivery issues; know when to escalate discrepancies to supervisors
  • Writes POVs as needed and evaluate media types / outlets
  • Compiles reports of competitive market/media information for each brand/category
  • Manage added value / merchandising components of media buys
  • Meet with media reps and coordinate with other Carat specialty units as required
  • Work with internal finance & client to proceed billing & related paperwork

Client & Internal Relationships:

  • Manage day-to-day client interaction
  • Manage expectations of clients and deliverables
  • Assist Manager in advising clients on best ways to integrate media into their advertising and marketing programs
  • Assist Manager in growing business opportunities within current clients
  • Keeps up with the latest trends in media
  • May be responsible for informing team/client of new opportunities or issues
  • Participates and leads, if appropriate, face to face client and vendor meetings
  • Builds positive relationships with internal and external teams and sets good example for assistant level
  • Assess problems and concerns in a systematic, logical and rational manner
  • Proactively resolve issues, know when to and to whom to escalate
  • Provide guidance to team members nurture/promote team environment
  • Assist in the training of junior team members
  • May be responsible for working with Manager to develop and oversee junior staff- manage time, assure projects are completed on time and adhered to (within) budge
  • May be responsible for constructing and delivering accurate, honest and timely performance management documents
  • Capable of managing multiple deliverables and ability to seamlessly transition among them

Communications Skills:

  • Expresses oneself clearly and concisely in oral communications
  • Writes in a clear, compelling and concise manner
  • Organizes ideas and information logically and sequentially
  • Assists in the development of media presentations and tactical POVs, as needed
  • Develop client reports that are clear, compelling and persuasive
  • Ensure key information is provided to team regarding client issues, internal agency issues, changes in account status, etc.


  • Minimum 2 years of integrated media planning/ buying experience
  • Thrives in a fast pace, constantly changing environment; can adapt plans due to changes in client objectives, priorities or budgets while minimizing impact on project momentum
  • Strong analytical skills, ability to relate results to client business objectives
  • Balanced ability to perform analytically and creatively
  • Media vendor negotiation experience
  • Well organized multi-tasker able to work independently
  • Good English and interpersonal communication, secondary language skills a plus
  • Good Team player
  • Detail-minded and able to work under pressure
  • Ability to work with numbers
  • Good PC skills, especially Excel and PowerPoint

The ideal planner should be well versed in the following tools:

  • Google Ad Words
  • Facebook Power Editor
  • Double-click Tag Manager
  • Google Analytics
  • Vị trí đã hết hạn
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