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MAC Media

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Senior Media Executive

Mô tả

Overview:

“What we can do is mapping out the effective way to drive across the platforms and make the best out of it” – That is what helped us experience well in the field of Essential Digital Solution from the past 8 years. We are currently looking for a Senior Media Executive (expertise in Lead Generation) to join us.

Job Descriptions:

  • Collaborating with internal teams to deliver Lead/integrated campaigns. Proposing media strategy and implementing optimization in Lead/integrated campaigns basing on each campaign objectives;
  • Proactive in recommending media channels and optimizing methods that drive sales and increase buyers’ engagement with websites or landing page to generate leads;
  • Analyzing and optimizing campaigns in accordance with goals and given budget. Conducting platform reports to make sure bad / good performance is noticed and key points can be shared for prompt reaction;
  • Measuring campaign effectiveness and ensure campaign goals & KPIs;
  • Doing research and evaluating new product opportunities, potential product needs and customer insights;
  • Updating new knowledge about appropriate platforms, as well as providing suitable digital strategies. Sharing and consulting internal teams on Lead knowledges where needs;
  • Managing multiple digital projects and maintaining schedules and budgets.

Requirement:

  • Minimum of 1 years hands-on experience in media optimization for Lead/integrated campaigns;
  • Deep understanding and experience in implementing digital marketing campaigns, such as Google, Facebook advertising platforms (Google SEM, GDN, Shopping Ads, Dynamics Ads … Facebook CPAS, Dynamic Ads, etc …);
  • Knowledge of various platforms and can be used to conduct digital sales or website conversions;
  • Knowledge and interest in Real Estate is a plus;
  • Analytical skills, ability to give insight and make recommendations based on data and results.
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