Hotline: 093-839-6153
Publicis Groupe

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Senior Digital Manager

Mô tả

As the Senior Digital Manager you will work closely with the Group Business Director/Digital Director, to ensure that the product delivered to the clients is truly integrated and best in class.

In this role you will be responsible for developing all digital elements of the recommendation, researching the target audience, digital tactics, appropriate channels, (Search, Social, Programmatic, Display, Mobile etc) and negotiating with media publishers. This is a client facing role so your ability to build relationships and communicate effectively is imperative!

Responsibilities

  • Manage the clients business as a core contact for digital media related communication
  • Maintain strong working relationships with digital clients
  • Attend brand planning workshops and lead client presentations
  • Play an active role in ensuring that unique and award winning ideas are developed and delivered
  • Continually recommend and test the latest technologies and monitor results
  • Manage the workflow of the digital team to ensure that tasks are delivered on time and the team are continually learning
  • Stay aware of clients’ competitor activities & deliver insights for clients
  • Develop coherent and compelling responses to client briefs with human insights driving digital recommendations
  • Traffic digital campaigns effectively using agency preferred third-party adserving software
  • Manage the preparation of reports in conjunction with digital team to cover all aspects of client’s media investment: schedules, reports, contracts, budgeting, confirmation, final buy, post analysis, tracking etc

 

Education, Skills, and Experience

  • Extensive client services experience in a media agency environment
  • Experience of planning across social, search, display, online video, mobile
  • Thorough understanding of digital media landscape and emerging trends
  • Good understanding of how to leverage digital platforms to meet both direct response and branding KPIs
  • Experience and in depth knowledge of the adserving process including trafficking across display, mobile and online video
  • Confident at data analysis, reporting and presenting business results to senior clients
  • A bachelor degree or equivalent tertiary qualification in relevant field
  • Ideally 5-7years’ experience in industry
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