Job Description for Senior Digital Copywriter
We are Y&R Advertising. Our job is to Resist the Usual. At Y&R, people come first. In fact, they are everything. Because people are the heart and soul of our business, we look for those who fit our DNA, understand our culture, and bring something to it. People who have fire in their belly and fun in their heart. People who are self-starters. People who get the concept of “team”. People who have a love of learning, a desire to share what they know and the wisdom to feed their curiosity. Do you have what it takes?
About the role… The Senior Digital Copywriter is responsible for providing copy and creative concepts for advertising and direct marketing programs across all digital mediums. The Digital Copywriter looks for opportunities to integrate new creative directions into their projects. The incumbent is the creative advocate both internally and externally with the Client.
What you’ll be responsible for…
- End-to- end Creative/Copy development for multiple client assignments
- Direct multiple writing initiatives and teams
- Coordinate and prioritize writing efforts
- Insuring brand and design consistency on all interactive projects
- Insure concept/copy/tone consistency across client initiatives
- Present concept/copy treatments and storyboards to internal and external clients
- Additional concept/writing projects as required
What experiences, skills and trades we’re looking for…
- Bachelor’s degree in Business, Mass Communication, Media preferred
- From or more than four years’ experience, with a comprehensive understanding of direct marketing
- Strong passion and interest in advertising
- Strong ability to present, write and sell Agency thinking and work
- Solid presentation and communication skills
- Excellent interpersonal and relationship-building skills with clients
- Strategic “out-of- box” thinker and a team player
- Solid creative sense coupled with business acumen and customer focus
- Digital agency experience is a bonus
Các công việc tương tự
Y&R Vietnam is a 91-year-old global advertising agency that is also young, hungry, Vietnamese, and passionate about what we do. Our teams in Ho Chi Minh City and Hanoi specialise in brand advertising, creative, strategy, planning, account management, analytics, activation, shopper marketing and digital. Our job is to resist the usual. It means striking the perfect balance of creativity and innovation in advertising — great storytelling driven through the right channels to create rich new brand experiences that connect consumers and sustain their loyalty. And we’re lucky to have great clients who believe in letting us do that job.
We create great ideas based on Vietnamese consumer understanding to drive their companies’ business objectives. Clients include Bel, Redbull, Colgate, Ford, Emirates, Beko, Traveloka, Marathon, Pham Nguyen, LifeStyles, Domino’s Pizza, Nutifood, RMIT