- Work with account team to get client brief properly (ask all the necessary information and raise all the concerns about the brief).
- Study consumers/users insights (channel, trend and mentality, social position, language of target audience) by internal and external sources and take advantage of social trend and techniques.
- Develop creative concept for branding of client company itself, client’s products or services.
- This position need to contribute creating the top umbrella creative concept for client’s marketing communication.
- Update about job status and other handling job to Creative Director.
- Get feedbacks and evaluation from account team and client to deliver the best quality of ATL creative.
- Ensure to meet deadline as scheduled.
Knowledge & experiences
- BA degree, major in communications/ journalism/ languages/ marketing.
- 6 – 8 years experience in copywriting in ALT/Branding. Digital experience is a plus.
- Ability to come up with excellent ideas, presentations and be a good partner.
- Various styles of writing methods and skills, fast-learner and flexible in VDO scripts.
- Proficiency in Vietnamese, specifically in using Vietnamese grammar, specially in using repeated, onomatopoeia, pictographic Vietnamese words.
- Knowledge in communication and marketing, especially digital marketing.
- General social awareness about but not limited to economy growth, consumers, culture, ect.
- Proficiency in English (intermediate).
- Proficiency in MS Office using, especially word, power point and excel.
- Eager & fast to learn, positive thinking and actively improve your skills.
- Strong external presentation and persuasion to work direct with client.
- Strong English skills is a plus.
- Active, passionate about learning and creative in the field.
- Customer services mindset.
- Verbal and written communication.
- Helpful, responsible, result-oriented and integrity.