Job Description
Responsibilities:
The Public Relations Manager will play a key role within the marketing and communications division, developing brand awareness and securing national press for primary and secondary brands. This is a highly entrepreneurial, newly created position with room for expansion.
Main tasks:
- Develop and implement strategic PR programs to achieve significant increases in brand awareness
- Identify key media outlets
- Develop compelling story angles
- Cultivate relationships with key business journalists in national and trade publications
- Pitch stories to both national and local media. Achieve highest visibility for in print, broadcast, TV and online media outlets
- Write clear and compelling pitch letters, press releases and by-lined articles
- Identify media trends, news cycles and spin opportunities
- Proactively manage editorial calendars.
- Analyze and measure results of PR programs
- Manage budgets and campaign ROI
Requirements:
Ideal candidates will possess most or all of the following qualifications:
- BS/BA Degree
- 3 – 5 years relevant experience in public relations and communications
- Established relationships with general business, consumer and entertainment trade press/analyst/blogger communities
- Proven successes in both traditional and interactive PR channels
- Acute sense of judgment, tact and diplomacy
- A strong-sense of teamwork and ability to both manage & execute programs
- Excellent written and oral communication skills
- Solid writing skills (writing samples required upon receipt of resume)
- Proficiency with basic computer and PR applications including Cision, Sysomos, Meltwater, CatchPole, Google Docs and News Alerts, MS Office Apps (Outlook, Word, Excel, PowerPoint, etc.)
- Additional technology prowess given priority (WordPress, videoblogging)
- Voracious reader of books, news and magazines
- Avid consumer of news, politics, entertainment and pop culture
- Strong personal interest in political science, business issues or public policy
- Vị trí đã hết hạn
