297 views1 Ứng tuyển

Public Relations Manager

Job Description

Responsibilities:  

The Public Relations Manager will play a key role within the marketing and communications division, developing brand awareness and securing national press for primary and secondary brands.  This is a highly entrepreneurial, newly created position with room for expansion.

Main tasks:

• Develop and implement strategic PR programs to achieve significant increases in brand awareness
• Identify key media outlets
• Develop compelling story angles
• Cultivate relationships with key business journalists in national and trade publications
• Pitch stories to both national and local media. Achieve highest visibility for in print, broadcast, TV and online media outlets
• Write clear and compelling pitch letters, press releases and by-lined articles
• Identify media trends, news cycles and spin opportunities
• Proactively manage editorial calendars.
• Analyze and measure results of PR programs
• Manage budgets and campaign ROI

Requirements:

Ideal candidates will possess most or all of the following qualifications:

• BS/BA Degree
• 3 – 5 years relevant experience in public relations and communications
• Established relationships with general business, consumer and entertainment trade press/analyst/blogger communities
• Proven successes in both traditional and interactive PR channels
• Acute sense of judgment, tact and diplomacy
• A strong-sense of teamwork and ability to both manage & execute programs
• Excellent written and oral communication skills
• Solid writing skills (writing samples required upon receipt of resume)
• Proficiency with basic computer and PR applications including Cision, Sysomos, Meltwater, CatchPole, Google Docs and News Alerts, MS Office Apps (Outlook, Word, Excel, PowerPoint, etc.)
• Additional technology prowess given priority (WordPress, videoblogging)
• Voracious reader of books, news and magazines
• Avid consumer of news, politics, entertainment and pop culture
• Strong personal interest in political science, business issues or public policy