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Planning Executive

Hết hạn

Mô tả

PURPOSE AND SCOPE OF ROLE

The Planning Executive is responsible for supporting planners in developing media plans to meet clients’ requirements in accordance with media objectives and budget; as well as supporting with managing client relationships.

RESPONSIBILITIES

Media Planning

  • Understand request briefing from clients with sufficient information on products, industry, market, marketing objectives
  • Analyze and generalize relevant database related to products, target clients, branding, media habits, etc.
  • Support planning manager, Senior Planner to conduct proposal/media plans
  • Support planners to write buying brief for buyers
  • Follow up and adjust media plans if required
  • Digital planning is preferable

Client Services

  • Conduct regular reports to clients (daily, monthly or quarterly)
  • Connect and maintain the relationship with clients and media owners
  • Manage key accounts assigned by line manager and resolve any issues/discrepancies if required
  • Support to follow up the contract with clients

Reporting

  • Monthly and quarterly reports for both internal or external stakeholders if required
  • Support planner for quarterly Media Review
  • Support planner for half year review
  • Support planner for yearly review

QUALIFICATIONS AND KNOWLEDGE

  • Undergraduate degree (majors related to economics preferable)
  • Basic knowledge of broadcasting/television/ communication or media
  • Good analytical thinking

EXPERIENCE

  • 1-2 years experience
  • Vị trí đã hết hạn
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