At The Purpose Group, no career paths are the same. We provide the structure to ensure success and the flexibility to accommodate your unique talents and needs. That is why our goal is to create the most sought-after career program that appeals to talents who seeks flexible and nurturing working conditions to work hard and play hard.
Our dynamic and creative team is looking for a Communication Planner who helps make sense, give clarity and direction to everything within the process from Client brief to final communication product.
What you will do:
Your ideal planning journey includes:
- Clarifying the business/ marketing issues Client may share or not share in the brief
- Making sense of Secondary research data to better understand the market/ business context which helps understand the Client brief more precisely
- Conducting Primary research (qualitative survey) to better understand the specific situation concerning the Client brief
- Assisting Strategy Lead in Strategic directions & Creative brief
- Taking charge of Integrated Planning while collaborating with Client Service & Creative
The deliverable include:
- Consumer Journeys
- Channels Ecosystem
- Campaign Plans
- Execution Plans
- Ensuring the effectiveness of campaign execution
- Consolidate reports from all parts involved to create one final, actionable report with learning and next steps.
What you are good at:
- At least 1 year working experience in the similar role
- A proven ability to conduct in-depth research and develop actionable insights.
- Knowledge of brand and communications planning.
- A sound understanding of digital practices, consumers, traditional media, social networks and brands.
- A deep understanding of local channels and how it can be harnessed for a variety of clients.
- Sharp deck writing and presentation skills.
- Contributing to the creation of integrated plans.
- Working collaboratively to ensure the consumer experience is always championed.
- Being provocative: thinking differently, making new rules, surprising with solutions.
THE PURPOSE GROUP is seeking for brave warriors who are ready winners whilst gaining fruitful experience and rewarding job satisfaction.
- Địa chỉ Unit 21.02, Floor 21, Pearl Plaza, 561 Dien Bien Phu, Ward 25, Binh Thanh District Ho Chi Minh City