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DSquare | Performance Supervisor

Mô tả

Job Description

Manage online performance campaigns:

  • Setup or create paid/organic performance campaigns across display, search, social media, video, native, programmatic ads channels/platforms and Clients’ own media (website/blog/social media channels/pages) as per plan approved by Clients.
  • Ensure all campaign materials are generated as per requirements from clients, platforms, technical specifications and deployed as planned
  • Monitor and optimize the performance campaigns to ensure the best outcome of the ads spending
  • Ensure campaign budget is not exceeded and campaign KPI’s are achieved as planned
  • Analyze the campaign data and suggest any changes to the plan if needed for better result
  • Prepare campaign reports and data visualization as required, including achieved vs. Target KPI’s, analysis and suggestion for next period
  • Proactively involve relevant project members for any issue and work together for suitable solutions.

Take lead in campaign planning for Performance services:

  • Propose suitable channels for performance activities and allocate budget to achieve required KPI based on industry data and campaign inputs
  • Propose suitable content and keyword strategy for both paid and organic performance
  • Propose suitable campaign setup on both paid media and own media for tracking and measurements
  • Prepare the proposal for performance part and join presentation to Clients with project team when needed.

Supervisor subordinates during campaign execution:

  • Allocate relevant tasks and workload to team members and supervisor both quality and dead time
  • Provide relevant training to team members on both expertise and soft skills on regular basis
  • Support team members when needed to ensure they fulfill their tasks.

Update new trends, relevant knowledge and industry network:

  • Actively follow and update on changes to all platforms for performance marketing which have direct impact on performance services
  • Connect and expand connection with media suppliers for better inventory/tools/offers
  • Conduct knowledge sharing within performance team and cross departments.

Job Requirements

  • University/College graduates, prefer majoring in Marketing/Business.
  • Minimum 2 years of relevant working experience in similar positions
  • Sound understanding of market: users, channels and stakeholders for performance marketing
  • Strong knowledge of SEM, Display, social paid Ads, and retargeting
  • Competent with Google products such as Webmaster tools, keyword planner, Tag Manager
  • Strong understanding of conversion and ROI for performance marketing
  • Strong data & analytical skills is a must
  • Very organized and detail oriented, diligent Q.C. is critical
  • “Can do” attitude and willingness to lead the discussion for solution
  • Possess both analytical skill and ability to see the big picture
  • Good command of English
  • Open minded and willing to learn.
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