Mô tả
Job Description
PLANNING
1/ Strategy:
- Get and clarify the brief from clients and understand it deeply;
- Get the right and dig down consumer insights;
- Audience segmenting based on available data;
- Work within Planning team to give the right digital strategy to deliver marketing objective & business objective;
- Work within Planning team to give the exact proposition & creative directions to Creative team;
- Work together with Account and Creative to win the projects;
2/ Research:
- Collect data and analyze;
- Conduct in-house research;
3/ Presentation:
- Create the deck logically;
- Present to in-house team & client;
4/ Occasional Duties:
- Internal projects and paperwork of Planning team;
- Support some other tasks;
EXECUTION:
1/ Analysis & reporting
- Take part in designing campaign report & coordinate with Account team to conduct integrated report.
- Explore new reporting methods;
- Conduct campaign performance review presentations with clients;
- Analyze campaign result for campaign learning & recommendation;
2/ Other tasks:
- Working with supplier in digital production (Mobile app, website, chat-bot, AR…);
- Other tasks assigned by line manager;
Job Requirements
- At least 01 year working in marketing;
- Having experience of working with Research agency;
- Knowledge in marketing, branding, strategic planning;
- In-depth understanding of all communication channels and how they inter-relate.
- Logical thinking;
- Strong analytical skills and can use data to solve problems.
- Good English usage in 4 skills;
- Look at both the big picture and details;
- Ability to work independently;
- Good skills in Microsoft Excel, PowerPoint. Knowledge of a data analysis tool is a plus.
Additional Infomation
- Location: 28 Phung Khac Khoan, Dist 1, HCMC
- Working time: 9:00 – 18:30 (Mon – Fri)
