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The Purpose Group

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Integrated Execution Planner

Mô tả

Our dynamic and creative team is looking for a INTEGRATED EXECUTION PLANNER to plan, manage and implement online media activities for big brands in Vietnam. If you are a number lover and you have passionate in digital marketing, we want to talk to you.

What You Will Do:

An Integrated Execution Planner is expected to participate in all 4 steps of the Planning process yet fulfill a different level of expectation for each step, focusing on step 3.

STEP 1: EXECUTE

  • Study the Client’s brief & align with supervisor on what to further research.
  • Conduct research (category, market, competitors, consumers) to have a proper understanding of Client’s request as well as crystalize the Challenge to focus on.
  • Present research findings which are helpful to cracking the Client’s brief.
  • KPI’s: Being resourceful & accurate in researching to crack the brief.

STEP 2: ASSIST

  • Propose ways of solving the key Challenge & aligning with supervisor on the strategy to go with.
  • Sharing actionable insights about consumers that lead to creative propositions.
  • KPI’s: Being able to identify actionable insights & knowing how to translate them into creative propositions.

STEP 3: LEAD

  • Phasing & Framework: Bringing the big idea to life via relevant communication channels & touch-points with a clear cohesive communication story.
  • Communication tactics: Working with specialists (Creative, PR, Social, Media) to propose feasible & detailed ideas for each channel/ touch point.
  • Develop detailed plan and maintain the social content calendar ensuring social media content is regular, relevant and engaging.
  • Presentation: Putting together the final proposal to Client & taking charge of revisions afterwards.
  • KPI’s: Effective, cohesive & content-driven planning.

STEP 4: LEARN

  • Campaign effectiveness: Observing what works and doesn’t work.
  • Media understanding: Knowing the basic principles of media in regards to how it affects communication planning.
  • KPI’s: Can withdraw valuable learnings from campaign executions.

Success Measurements:

  1. Experience in a similar role with a key focus on communication planning.
  2. Good in planning, organizational, critical thinking, analytical, problem solving, communication skills.
  3. Strong understanding of the digital-social environment, social media metrics and best practices.
  4. Operate with discipline ensuring timely deliverables.
  5. High attention to detail, careful, hard-working.
  6. Effectiveness of team collaboration.
  7. Proactively take initiative to contribute solutions and ideas to the successful launch and business growth of clients.
  8. Excellent verbal, written, and presentation skills.
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