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Digital Planner

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Mô tả

Job Description

I. Check, Update and Research about Trends, Performance, Clients, Marketplace, …

  • Regularly evaluate the research to identify and accurately recommend digital channels that are most effective at reaching target audiences/ delivering campaign KPIs.
  • Successfully derive insights/ key learnings from in-market campaigns to inform/ give advice to internal team for optimizations, new testing opportunities, and cross channel activation.

II. Media proposal & plan development

  • Develop and design digital campaign concepts and strategies that are rooted in client business metrics
  • Create digital recommendations/proposals based on user insights and the digital landscape to best meet client objectives

III. Work with internal team

  • Adhere to Digital buying and planning best practices as established by the team (i.e. meeting deadlines, adhering to budgets, etc).
  • Manage Digital buying process, negotiating proposals, and establishing tactical level recommendations that align with digital strategies.

IV. Work with vendor/ partner

  • Successfully manage and leverage vendor relationships employing diplomatic communications to ensure high-quality deliverables that are timely, within specification and to the client’s best advantage.
  • Manage relationships with publishers and platforms to stay on top of new capabilities, opportunities, and new releases/opportunities.

V. Manage campaign

  • Effectively & proactively review and monitor campaigns to meet KPIs & upgrade performance capabilities.
  • Work with internal teams (account, planning, creative, influencers/KOL) to ensure project deliverables on time in full.
  • Ensure the profitability of each project and individual project components.

VI. Other tasks

  • Update line manager and internal teams on project status, together with insights and recommendations.
  • Coach junior team members on media planning & keep team updated info on the market.

Job Requirements

  • Bachelor’s degree (communications, marketing, advertising, or media preferred)
  • Fluency in spoken and written English
  • Excellence in verbal and written communication skills
  • Minimum of 3 years of working experience in digital planning
  • Strong understand the strengths, weaknesses, and nuances of all digital media types (display, programmatic, video, social, mobile) and demonstrate an understanding of media concepts, formulas and execution techniques
  • Experience in a fast-paced work environment
  • Proficiency in Microsoft Excel, PowerPoint, and Word
  • Have knowledge of 3rd party research, management systems tools, programmatic advertising, and 3rd party ad serving.


  • Competitive salary.
  • Dynamic, professional, international and friendly environment.
  • 13th-month salary.
  • Year-end bonus based on workload and performance.
  • Health insurance, social security, annual paid leave.
  • A good occasion to explore the new digital market trends.
  • Good chance to learn and work with the best-advanced advertising technology platforms.
  • Vị trí đã hết hạn
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