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Mô tả

Role Purpose

The Manager will serve as an integral member of the team and will have day to day responsibility for the client’s digital activity. This position will work in a collaborative effort to deliver the best in class digital work by managing the planning and monitoring the different digital campaigns and projects. The Manager will have a strong grasp of the current marketing tools, to ensure project objectives are achievable and meet quality standards.

Strategic Planning & Mindset in Digital Performance Excellent across multi digital media channels/ platforms. Technical experience mastered through the practical experience and exposure to various levels of campaigns with multiple ad platforms: Facebook Ad Manager, AdWords, Google Tag Manager, Marketing Portal of Lazada/ Shopee/ Tiki. Exposed to data visualisation and reporting tools

Key Accountabilities:

Client:

  • Working with support from the Digital/Media Director, this person will be responsible and accountable for the client digital business.
  • Ensure delivery of the client digital roadmap, working closely with the client teams to develop and understand marketing requirements
  • Strong understanding of the key issues facing the client business and leading the sharing/interpretation of these.
  • Ensure a strong partnership with client, as well as the Dentsu network brands including iProspect, Amplify and AMNET.
  • Working with the Digital Director, you will raise the level of digital expertise of the internal teams and clients.
  • Apply analytics and insight to the digital data for local markets to improve the performance.
  • Ensure work delivered to client is of highest standard; review all key documents and presentations prior to distribution and get support from the Digital team members

Internal: Team Management

  • Support the Digital Team and Digital Director whenever required, keeping them up to date on client status and matters of strategic importance.
  • Actively manage the Data Analyst and Executives, by providing guidance
  • Escalate any serious issues to the Digital Director.
  • Support new business pitches from time to time.
  • Provide specialist digital advice where appropriate and seek advice from specialist teams when required.
  • Share digital knowledge across the team with other disciplines whenever appropriate.

Person Specification

  • 5+ years of digital advertising experience is required (preferably from a digital agency background)
  • A proven track record of managing large digital marketing projects for a range of clients
  • Solid understanding of digital advertising product and tools from the main digital players (e.g. Google, Facebook, YouTube,).
  • Working knowledge of the holistic digital landscape: video, display, social, programmatic and marketing analytics
  • Strong analytical skill set, capable of analysing and reacting to digital performance data
  • Vị trí đã hết hạn
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