Ad-tech Solution Manager is responsible for applying Tech platform that enforce data analytics & data-driven Media campaign, since more 1st party data will be collected & stored in-house.
At Golden Digital 2018, we will handle all data & analytics (D&A) in house. In-house: we need to utilize all campaigns as sources of data input, deploy Audience/customer level – analytic tools. Then activate D&A’s output through programmatic platforms (such as Google DBM, other DSP).
Ad-tech Solution Manager is a hybrid role that covers part of Analytics & also Technical solution to lead this new programmatic force:
A. 50% time working on Innovation for Media
- She/he will need strong Media background to advise & collaborate with Data Analyst in Data Acquisition strategy
- She/he will need to explore technical tools to ensure Multi-source data collection, Audiences analytics, and extending to E-Commerce & CRM as new Media touch point.
- She/he will work closely with Media Planner to apply D&A output in Media planning, buying & optimization.
B. 30% Managing Digital production process (website, mobile app, facebook app, banners, tracking set-up)
C. 20% time Be a Coach –: Guiding network team (Account, Creative) in using actionable data. Activate ongoing Tech-update to network team.
If the task above does scare you out a little while still makes you excited, our team is waiting for you. Are you looking for working in integrated campaigns where Tech team, Creative team & Media team are working together as one team-force? Are you looking for young & fast-paced company culture which currently emphasizes on innovation? Do you like to think out-of-the-box & are comfortable to go off-the-beaten-track? If you say yes to most of these questions, it is likely that we are matched.
1. Technical Solution
Building Tech infrastructure across from Data acquisition, Audience/Customer analytics to Media buying & optimization:
- You will work with experts from Media Planning, Data Analyst, Digital MKT Strategist… to build on new working process & hence necessary tech infrastructure.
- Expected outcome:
- 1st trial after 3 months: Tracking tool, Audience/ Customer Analytic tool (ie.: CDP), Attribution model.
- 6 months: Deploy Full set of tools, including
- Holistic Tracking & Measurement
- Database solution: Data Analyst will lead this product & will need advice from Media expert on current Media data set
- Audience/ Customer Analytic (ie.: CDP)
- Media buying platform: Media Planner will lead this product & will need help in understanding technical spec
- Personalized Marketing solution: new way to reach individuals with relevant content based on data
- 1 year: Use process automation backed by fixed rules or human-derived. Optional: apply machine learning/ AI solution.
2. Partnership With Ad-Tech & Mar-Tech
Find & establish strategic partnership with pioneers such as Trade Desk, Adobe, Woopra & other firms focusing on AI, Machine learning, E-Commerce, CRM to upgrade Golden Digital Tech-ability.
Expected outcome in 6 months
- Earning necessary certificates in for Golden Digital: at least 1 new certificate.
- Build a partnership model that based on new way-of-working instead of discount-based. KPI: Win 1 official or exclusive partnership. Source out 3 New Digital Production suppliers in AI/ machine learning, E-Commerce, CRM.
3. Build Team & Process
- Work with Head of Innovation to revamp current working process. Initial initiatives: daily Incubator hub to build new product, Agile MKT, ongoing training oversea & online.
- Build your own team of programmers with clear KPI on new product/ process.
Required skills & experience
- 3 years of relevant online Media experience.
- In depth understanding of all media touch points & available data at each touch point.
- Strong leadership skills & innovative mindset.
- Proficient in both Vietnamese and English.
- Vị trí đã hết hạn
Golden Communication Group consists of six highly specialized communication companies that work together to serve as a “One Stop Shop” for advertisers and marketers. Currently, Golden Communication Group is home to more than 120 communication professionals. Our specialists work effectively to deliver the best communication solutions to marketers and advertisers. At the end of the day, we try our best to provide “ideas that work”.
“Insightful, Creative and Commited to your Success.”
- Địa chỉ 1 Lý Tự Trọng, P. Bến Nghé, Quận 1, Tp.HCM