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Ogilvy Vietnam

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Account Director

Mô tả

The Account Director has a key role in maintaining the client’s stability and influences their potential growth. The Account Director is responsible for maintaining strong client relationships and for the output of Ogilvy’s integrated creative activities.

The Account Director must use his/her experience and discipline to drive constant improvement. The job scope covers: Client service, development of customer insights based on data, development of communication strategies and campaign plans, supervision of campaign executions, project management, quality controls, and reporting.

Responsibilities

Client Management

  • Manage and ensure quality of our client services
  • Management and handling of key client briefs, projects and requests, including the refinement of the above
  • Typical day-to-day management of clients and their requests including presentations, documentation, client activity administration, etc.
  • Key person supervising the excellence of projects; effectively manage and interpret Client feedback; guide/lead Account Managers and Account Executives to implement projects smoothly and effectively
  • Support line manager in developing initiatives for new business or extending existing business
  • Financial control of billings and 3rd party costs
  • Write/proofread major communications materials including executive internal memos, executive speeches, Q&A, sensitive topic statements, pitch docs or press releases
  • Cultivate high-level contacts within business and industry relations
  • Lead major offline activities/events and overall quality control

Strategy

  • Provide Clients counsel in the development of successful customer management strategies
  • Work with team to write/assist in writing communication/PR plans
  • Understand industry/market trends and the success factors critical to the organization’s long-term sustainability and competitiveness
  • Be able to conduct project planning and reporting, and support line managers with campaign planning as well as strategic annual or quarterly plans
  • Modify proposals based on changing business conditions
  • Stay up-to-date with emerging technologies and social platforms and demonstrate understanding of how they can be integrated into communications programs
  • For certain clients, assist in developing media relations strategy, seeking placements in print, broadcast and online media

 Creative Leadership

  • Drive the right Client briefs for internal stakeholders, mainly strategy, creative and delivery teams
  • Take ownership of the quality of creative responses in conjunction with Associate Creative Director
  • Ensure creative team motivation and working processes
  • Oversee project briefings (both written & actual briefing) & client approval
  • Provide creative judgement

 Leadership & People Management

  • Develop working relationships with Account Managers and Executives to ensure that once briefed the campaign/project moves forward smoothly
  • Be the first stop in resolving problems raised by Account Managers and Executive
  • Work with AD/SAD/GAD/BD to project future account team personnel requirements and overcome any existing issues
  • Assume responsibility. Proactive and energetic working attitude, and always be positive
  • Take responsibility for management and motivation of account team members to allow them to achieve their maximum potential
  • Abide by the WPP code of business conduct

Qualifications

  • Educational Background: Bachelor Degree with a major in marketing, communications, advertisement, media, digital, public relations, etc.
  • 5+ years of experience in communications or related field; industry experience preferred
  • Professional writing skills, strong presentation capabilities (proven media relations skills)
  • An independent worker that works well on a team and can be proactive and a self-starter
  • Detail-oriented, organized and dedicated; proactive and enthusiastic with an ability to juggle multiple tasks and meet deadlines; a quick learner
  • Advanced knowledge of working software (Word, Excel, PowerPoint, etc.)
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