Officially, the positions are Account Managers, Account Executives, Account Directors, and Client Service Directors. People in advertising agencies generally call them “suits”.
They’re the people responsible for overseeing the entire advertising process. From assisting the client in putting together the marketing strategy, through to writing the brief and overseeing the production of the finished advertisements.
- Acting as the client’s liaison with the agency and balance the input of the various agency departments, ensuring it meets the client’s objective
- Knowing all there is to know about the client’s product or service, the market and its consumer
- Understanding the client’s marketing objectives in terms of sales, market share, competitor products
- Briefing the media department so it can develop the media strategy
- Preparing the creative brief, which is the foundation of the advertisements the creative team will produce
- Overseeing the various production stages every advertisement goes through
- Assisting the client in solving marketing problems
- Ensuring the advertising is created on time and on budget
- Managing Team effectively
- Fostering teamwork and a constructive work environment
- Managing Financial Performance
- Working with the business development team to develop new client sales proposals
- Maintaining or improve account profitability.
- Achieving client targets within the context of the underlying opportunity
- Providing team leadership that rewards creativity
He or she also has to ensure that:
- The account is running profitably for the agency
- The client is getting the best results from the whole agency team
- There are adequate resources on hand
The Account Manager supports the Account Director with the day-to-day work on the account. Sometimes he or she can delegate to an Account Executive or Co-ordinator. Both will spend a lot of their time liaising between the various departments that produce the ads.
To handle this workload, an Account Director needs to be a strategic thinker, a great communicator and have a sharp eye for detail.
As an Account Director, you will also need to learn presentation skills, as you will be regularly called upon to present creative work and marketing strategies to groups of clients. In larger agencies, you’ll report to the Group Account Director or who is responsible for several accounts, or the Client Service Director who heads up the account service department.
- College degree required, MBA preferred
- Approximately 4+ years of related industry experience, preferably brand or direct marketing experience at an advertising agency or client company, or product management at a client company
- Approximately 5+ years of business experience
- Demonstrated track record of client relationship development and service
- Proven experience in managing teams working cross-functionally within an organization
- Strong knowledge or experience in Internet businesses, account management/coordination, buying, client/campaign strategy, and media planning.
- Strong interpersonal/communication skills
- Strong demand in English because this position will handle global clients.
- Challenge your limits every day in a fast-growing company
- Competitive benefit package
- Dynamic, international and friendly working environment
- Great opportunities in developing a career pathway
- Up to 18 full paid leave days/per year
- Extra health care insurance
- Company trip, a lot of parties and fun.
- Vị trí đã hết hạn
Short description: Wunderman is a global digital agency with 200 offices in 70 markets. Headquartered in New York City, Wunderman is part of Young & Rubicam Brands and a member of international advertising group WPP Group., Wunderman Thompson, the agency created by the merger of Wunderman and J. Walter Thompson last November 2018. We provide a with creative, data, and technology agency built to inspire growth for its clients.
- Địa chỉ 11bis Nguyễn Gia Thiều, Phường 6, Quận 3, TP HCM