Integrated Planning Manager

Dentsu Vietnam
Manager
Digital Marketing
Full-Time
Hồ Chí Minh
Lim 3, 29A Nguyen Dinh Chieu, Dakao Ward, District 1
01/04/2024 - 01/05/2024
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We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next.

Our global agencies and people are the elite in their field, part of a team designed to mobilise according to your unique needs, for truly integrated solutions. Get to know more about dentsu brands: Dentsu Creative, Dentsu X, Dentsu Redder, Carat, iProspect, Merkle.

More information: https://www.dentsu.com

Job description & requirements

Job Description:

1. Thorough understand clients’ business, brand and communication objectives and planning principles.

2. Ensure Media recommendations are developed and executed in line with strategy, are fully justified via clear rationale and adhere to agreed planning principles and beliefs.

3. Collaborate with TV buying team, Digital, OOH, Data as brand lead to supervise all stages from receiving brief to developing proposal, media plan, report, post buy study in terms of its quality, accuracy, insightfulness and driving innovation.

4. Understand of media landscape with the strengths and weaknesses of all media and stay abreast of new media formats in the market.

5. To build and maintain good relationship with prompt & concise communication with client contact persons.

Knowledge and experience

- Integrated Planning Manager: At least 5 years of experiences in media integrated planning. Digital experience is a must.

- Fluent in using all research data, including client research and all other relevant software (TNS Infosys, DAN CCS, Facebook Insights, Google Trends)

Skills and abilities

- Manage your workload, timings, and deadlines to ensure that the quality of the work is delivered without compromising expected standards.

- Willing to learn, conscientious and enthusiastic with a can-do attitude.

- Able to provide solutions and self-driven to deliver good quality results


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