I/ JOB DESCRIPTION:

Manage online performance campaigns:

-       Setup or create paid/organic performance campaigns across display, search, social media, video, native, programmatic ads channels/platforms and Clients’ own media (website/blog/social media channels/pages) as per plan approved by Clients.

-       Ensure all campaign materials are generated as per requirements from clients, platforms, technical specifications and deployed as planned

-       Monitor and optimize the performance campaigns to ensure the best outcome of the ads spending

-       Ensure campaign budget is not exceeded and campaign KPI’s are achieved as planned

-       Analyze the campaign data and suggest any changes to the plan if needed for better result

-       Prepare campaign reports and data visualization as required, including achieved vs. Target KPI’s, analysis and suggestion for next period

-       Proactively involve relevant project members for any issue and work together for suitable solutions

Take lead in campaign planning for Performance services:

-       Propose suitable channels for performance activities and allocate budget to achieve required KPI based on industry data and campaign inputs

-       Propose suitable content and keyword strategy for both paid and organic performance

-       Propose suitable campaign setup on both paid media and own media for tracking and measurements

-       Prepare the proposal for performance part and join presentation to Clients with project team when needed

Supervisor subordinates during campaign execution:

-       Allocate relevant tasks and workload to team members and supervisor both quality and dead time

-       Provide relevant training to team members on both expertise and soft skills on regular basis

-       Support team members when needed to ensure they fulfill their tasks

Update new trends, relevant knowledge and industry network:

-       Actively follow and update on changes to all platforms for performance marketing which have direct impact on performance services

-       Connect and expand connection with media suppliers for better inventory/tools/offers

-       Conduct knowledge sharing within performance team and cross departments.

II/ JOB REQUIREMENT:

-       University/College graduates, prefer majoring in Marketing/Business.

-       Minimum 2 years of relevant working experience in similar positions

-       Sound understanding of market: users, channels and stakeholders for performance marketing

-       Strong knowledge of SEM, Display, social paid Ads, and retargeting

-       Competent with Google products such as Webmaster tools, keyword planner, Tag Manager

-       Strong understanding of conversion and ROI for performance marketing 

-       Strong data & analytical skills is a must

-       Very organized and detail oriented, diligent Q.C. is critical

-      “Can do” attitude and willingness to lead the discussion for solution

-       Possess both analytical skill and ability to see the big picture

-       Good command of English

-       Open minded and willing to learn