DSquare| Performance Manager

Square Group
Manager
Performance
Full-Time
Hồ Chí Minh
54 Hoa Đào Phường 2 Quận Phú Nhuận
Negotiate
05/08/2022 - 05/09/2022
At least 2 years
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Starting out with the four co-founders who are all passionate veterans in marketing and communications industry, Square Group has been significantly fostering from a local event-based agency to an extensive international-standard group specialized in Integrated Marketing Communications (IMC) services.

Job description & requirements

Job Description

30% Take lead in digital media strategy proposals for Performance services:

-         Propose suitable channels for performance activities and allocate budget to achieve required KPI based on industry data and campaign inputs

-         Propose suitable content strategy and keyword strategy for both paid and organic search services

-         Join project team for presentation to Clients when needed

-         Plan, buy and manage online media partners

30% Manage online performance campaigns: 

-      Create and manage campaigns for prospecting and retargeting across channels/platforms, such as display, search, social media, video, native, programmatic ads and Clients’ own media as per approved plan

-      Guide and supervise team members to execute campaign as planned

-      Analyze the campaign data and optimise campaign setup to ensure the best outcome of the media spending

-      Prepare campaign data visualization and reports including analysis and suggestion

-      Proactively involve relevant project members for any issue and work together for suitable solutions

20% Team development:

-      Allocate relevant tasks and workload to team members and provide supports when needed

-      Provide team members with relevant training on performance expertise

-      Work our career development plan for each team member and assist them in achieving their goals

20% Update new trends, relevant knowledges and industry network:

-      Actively follow and update on changes to all platforms which have direct impact on performance marketing services

-      Connect and establish strategic partnerships with media suppliers

-      Conduct knowledge sharing within performance team and cross departments

Job Requirement 

- University/College graduates majoring in Marketing/Business/Mathematics

- Minimum 2 years of relevant working experience in similar positions

- Sound understanding of market: users, channels and media suppliers for performance marketing

- Strong knowledge of SEM (paid/organic), Display, social paid ads, and retargeting

- Competent with Google products such as Webmaster tools, keyword planner, Tag Manager

- Can write ad copy and optimized content for search activity if required

- Strong understanding of conversion and ROI for performance marketing  

- Good command of English 

- Strong communication skills

- Strong data & analytical skills is a must

- Very organized and detail oriented

- Diligent Q.C. is critical

- “Can do” attitude and willingness to lead the discussion for solution

- Possess both analytical skill and ability to see the big picture

- Open minded and willing to learn 

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