WHAT DO DIGITAL CREATIVE DIRECTORS DO?

Have a creative vision? Can you lead tech geeks, artists and writers but have a head for business? You might be ready for a digital creative director job. Digital Creative Director are the creative leads at digital, advertising and marketing companies, working with tech geeks, designers, artists, copywriters, and strategic planner to create a vision for products sold. Creative directors plan consumer journey, advertising, oversee the creative process and give guidance to the creative people that work under them. They approve all work created by their staff and often work directly with clients to present that work.

Creative directors also follow the latest trends in digital, advertising and marketing, help attract clients, and hire creative staff.

WHAT ARE THE EDUCATION REQUIREMENTS?

Most creative directors start with a bachelor's degree in a creative field and years of experience in the creative field. Most people become creative directors after working as a copywriter, designer, art director or similar creative background, and show an aptitude not only for the creative side, but for the business side of digital, advertising and marketing.

JOB SKILLS AND REQUIREMENTS

• Deliver imaginative, conceptual thinking to advance and elevate the brand and ensure all touch points to meet brand expectations.
• Ability to develop original and exciting conceptual ideas and bring visionary ideas to the table.
• Drive engagement, excitement and innovation in our digital creative.
• Develop and execute digital programs to drive strategic customer acquisition and engagement through digital channels such as SEM, SEO, Display, Mobile, Video, and Content marketing.
• Ability to develop original and exciting conceptual ideas and bring visionary ideas to the table.
• Routinely promote new ideas, methods, technologies to further the growth of our clients across categories.
• Provide advice and value-added ideas to senior management, partners and team based on deep subject matter expertise.
• Provide leadership and functional expertise to help evolve DSquare in delivering a seamless customer experience.
• Work with the internal teams to optimize digital strategies and ensure all creative tactics are set-up for accurate measurement and success.
• Help develop and manage strategies to create innovative opportunities for new and evolving digital media channels that can be measured and scaled based on success.
• Create opportunities for continuous improvement & growth by assessing industry and team practices and providing fresh alternatives to the status quo.
• Ensure accountability for achieving goals/objectives, takes decisive action and addresses risk/uncertainty to achieve success.
• Drives digital creative fluency throughout team.
• Lead multiple art directors and teams to drive innovative thinking and support.