Responsibilities: 

• Work hand in hand with the Brand Creative Manager, coordinate with the Growth Manager & Core Insurance Team, and supervise external collaborators/writers to manage the content and direction of all companies’ owned channels, including:  
• Generating Facebook content plans and executing them to boost engagement, improve brand awareness, and reinforce trust;
• Routinely reviewing website content and experience, generating new content to keep the site up-to-date and optimized;
• Writing new blog content; creating brief, reviewing and editing blog posts from a team of external writers; managing their progress and quality to ensure KPIs are met with satisfaction; 
• Working with the SEO expert to improve Saladin’s SEO performances; 
• Generating English and Vietnamese content for Saladin’s Linkedin page; 
• Working with the Brand Creative Manager to generate communication materials for other teams, including but not limited to EDMs, notifications, banners, emails to partners,… 
• Maintain consistency of the brand tone and quality across all interfaces and platforms 
• Collaborate with Digital Marketing team to conduct planning and execution for IMC campaigns, including PR, promotions, recruitment, or awareness campaigns 
• Generate communication materials for Saladin’s partners as requested 
• Conduct market research to identify customer insights and opportunities for brand growth 
• Other tasks as assigned by the Brand Creative Manager 

Requirements: 

• Portfolio of proven/published work in multiple formats and channels (Facebook/Instagram posts, Youtube scripts, blog posts, online banners,…)  
• Excellent verbal and written communication skills in Vietnamese and good written English skills 
• Deep understanding of social media landscape in Vietnam and a good understanding of major marketing channels  
• Self-driven in terms of managing and accomplishing goals especially under tight deadlines 
• Ability to work and function in a fast-paced environment with minimum supervision 
• Ability to understand thoroughly insurance products / processes and grasp customer insights in the field 
• Good adaptability to sudden changes in technologies, market trends, processes,… 

Extra points if you have the following:  

• Knowledge about/experience in the insurance/insurtech industries  
• An eye for visual and designing skills 
• Minimum 1 years of experience at an ad agency or PR agency 
• A Bachelor in the fields of communication, banking, economics & finance  
• Fluency and high-quality writing skills in English   
• Solid social media savviness 
• Experience with WordPress  
• Experience with blog content writing  
• Familiarity with basic SEO principles is preferred 

Why you’ll love working here:  

• Premium health care insurance  
• Leave days: 15 leave days /year  
• Laptop will be provided  
• In-office daily lunch, Team building / entertainment activities 
• Opportunity to work with experienced professionals in fintech / insurtech & Tech startup fields   
• Opportunity to learn more about insurance & sharpen your writing skills  
• Challenging, exciting start-up working environment