RECRUITMENT: BRAND MANAGER - Craft Beer                                                                                        

Five Elements Beer is a Vietnamese craft beer brand, proudly possessing the largest craft brewery in Southeast Asia. It embodies a sophisticated blend of unique natural ingredients, creating a harmonious and refined experience.

RESPONSIBILITIES:

Brand Strategy and Planning:

-      Develop and execute comprehensive brand strategies to drive awareness, engagement, and loyalty for the craft beer brand.

-      Conduct market research to identify trends, consumer preferences, and competitor activities.

Product Positioning:

-      Define and communicate the unique selling propositions of the craft beer products.

-      Collaborate with the brewing team to ensure alignment between brand messaging and product quality.

Marketing Campaigns:

-      Create and manage marketing campaigns across various channels, including digital, social media, events, and traditional media.

-      Collaborate with creative teams to develop compelling and consistent brand messaging.

Event Planning:

-      Organize and coordinate events, sponsorships, and collaborations to increase brand visibility.

-      Attend industry events and engage with the local craft beer community.

Social Media Management:

-      Manage and grow the brewery's social media presence.

-      Create and curate engaging content that reflects the brand's personality and values.

Public Relations:

-      Cultivate relationships with media outlets, bloggers, and influencers to secure positive coverage for the brand.

-      Respond to media inquiries and manage crisis communications when necessary.

Brand Performance Analysis:

-      Monitor and analyze key performance indicators (KPIs) to assess the effectiveness of marketing initiatives.

-      Use data insights to make informed decisions and adjustments to the brand strategy.     

Work Report:

-      Report to Brand Director and BOD                                                                                               

QUALIFICATION:                                                                                 

-      Bachelor's degree in Marketing, Business, or a related field.

-      Proven experience as a Brand Manager, preferably in the craft beer or beverage industry.

-      Strong understanding of the craft beer market and consumer behavior.

-      Excellent communication and interpersonal skills.

-      Creative thinker with the ability to develop innovative marketing strategies.

-      Familiarity with social media platforms and digital marketing trends.   

-      At least 3+ years experience in Brand Manager

BENEFITS:

-        Work in a very motivated & open working environment.

-        Salary based on qualification & bonus

-        Social Insurance, Health Insurance as required by law

-        To be trained necessary skills

Interested candidates, please send your package of application (in English) including CV, Portfolio & any information if you would like us. Please note that only shortlisted candidates will be informed for the next round.