Responsibilities:

• Be the main source for desk research, market understanding, consumer insight and most importantly competitor positioning and activity. 
• Build a good foundation on research, learn about information sources and be proficient in using the digital resources for information gathering (beyond just Googling it). Become the research coordinator on a project/ account; for traditional and other methodologies.
• Develop ability to deliver clear and concise summaries of information, with a focus on presenting internally and keeping your project team informed.
• Analyze consumer research: starting with qualitative and quantitative, identify/generate insights above and beyond basic knowledge, as well as develop interesting and insightful ways of sharing consumer knowledge with your project team. 
• Understand the purpose of the creative brief and write a brief for specific outcomes – platform idea, creative executions, utility/app..., as well as the role of creative starters and support the brief in a way that inspires teams.
• Respond to/identify creative ideas, and identify how to draw on research, to advance them
• Experience the strategic work and creative development of an integrated idea; as well as understand the different disciplines involved; digital, social, CRM etc. 
•  Put together proposals (with support from Planning Manager, Account, Media, Creative) and present to junior clients.
• Understand the role of KPIs and the means at the disposal of your project/ client to measure success or results, read tracking reports and start to understand the role, uses of and methods of tracking.

Qualifications:

• Bachelor’s Degree – prefer: Advertising, PR, Marketing or Communications major.
• Minimum of 3-5 years of strategic planning in an advertising/event/creative/digital agency is required.
• Must demonstrate excellent professional written communications skills in both English & Vietnamese.
• Excellent communication and presentation skills.
• Strong analytical and problem-solving skills.
• Good at English (both writing and speaking)

Benefits:

• Attractive salary, bonus, annual appraisal
• 100% of salary paid social, health & unemployment insurance
• Paid birthday leave, laptop, healthcare plan
• 14++ days of paid leave per year
• Annual health check; company teambuilding trip